外文翻譯--電子商務(wù)之網(wǎng)上商店

1、<p><b>　　中文2080字</b></p><p><b>　　附錄1</b></p><p><b>　　電子商務(wù)之網(wǎng)上商店</b></p><p>　　人類經(jīng)濟(jì)活動的全球化在過去的幾十年進(jìn)程緩慢。隨著信息技術(shù)的發(fā)展，架構(gòu)于互聯(lián)網(wǎng)網(wǎng)絡(luò)的商務(wù)活動即電子商務(wù)得以普及，使經(jīng)濟(jì)全球化呈加速

2、發(fā)展之勢，而經(jīng)濟(jì)全球化又刺激著電子商務(wù)加速發(fā)展。</p><p>　　什么是電子商務(wù)呢？電子商務(wù)?？s寫為EC(Electronic-Commerce)，有人也稱為電子貿(mào)易，它是指采用網(wǎng)絡(luò)技術(shù)實現(xiàn)數(shù)據(jù)的交換，從而完成整個的商業(yè)交易過程。 </p><p>　　現(xiàn)代電子商務(wù)技術(shù)已經(jīng)集中于網(wǎng)絡(luò)商店的建立和運(yùn)作。網(wǎng)絡(luò)商店和真實商店在部門結(jié)構(gòu)和功能上沒有區(qū)別，不同點(diǎn)在于其實現(xiàn)這些功能和結(jié)構(gòu)的方法以及

3、商務(wù)運(yùn)作的方式。 </p><p>　　網(wǎng)絡(luò)商店從前臺看是一種特殊的WEB服務(wù)器?，F(xiàn)代WEB網(wǎng)站的多媒體支持和良好的交互性功能成為建立這種虛擬商店的基礎(chǔ)，使得顧客可以象在真實的超級市場一樣推著購物車挑選商品，并最后在付款臺結(jié)帳。這也就構(gòu)成網(wǎng)上商店軟件的三大支柱：商品目錄、顧客購物車和付款臺。好的商品目錄可以使顧客通過最簡單的方式找到其需要的商品，并可以通過文字說明、圖象顯示、客戶評論等充分了解產(chǎn)品各種信息；商品購

4、物車則銜接商店和個人，客戶既可以把他喜歡的商品一個個放到購物車?yán)?，也可以從購物車中取出，直到最后付款；付款臺是網(wǎng)絡(luò)交易的最終環(huán)節(jié)，也是最關(guān)鍵的環(huán)節(jié)。顧客運(yùn)用某種電子貨幣和商店進(jìn)行交易必須對顧客和商店都是安全可靠的。</p><p>　　在美國，網(wǎng)上商店收取信用卡必須具備三個條件：1，需要在美國的某個商業(yè)銀行中建立一個商業(yè)帳戶.這個帳戶使你可以進(jìn)行接收信用卡支付和處理信用卡業(yè)務(wù),最終獲得資金。2， 必須為直接商品購

5、買者提供一個符合SSL規(guī)范的加密站點(diǎn)用于他們安全地提交自己的信用卡資料,在保證他們提交的信息準(zhǔn)確可靠的同時,還必須保證這些資料不被第三方竊取。美中通聯(lián)通過和美國最大的CA中心"Verisign"合作建立這種用戶可以高度信任的加密站點(diǎn)為客戶服務(wù)。3， 購買者提.處理,他們將進(jìn)行信用卡的驗證,轉(zhuǎn)帳,最終將資金轉(zhuǎn)入商業(yè)帳戶。美中通聯(lián)的合作伙伴Cybercash也是美國最為著名的網(wǎng)絡(luò)支付提供商。不但可以提供VISA,萬事達(dá)信

6、用卡服務(wù)業(yè)務(wù),同時也提供American Express,Discover等信用卡的支付以及Digital Cash, Digital Coins,Smart Card等電子貨幣的結(jié)算方式</p><p>　　而在網(wǎng)絡(luò)商店的背后，企業(yè)首先要具備商品的存儲倉庫和管理機(jī)構(gòu)；其次要將網(wǎng)絡(luò)上銷售的產(chǎn)品通過郵政或其他渠道投遞到顧客手里；第三，企業(yè)同樣要負(fù)責(zé)產(chǎn)品的售后服務(wù)，這種服務(wù)可能是通過網(wǎng)絡(luò)的，也可能不是。</p&

7、gt;<p>　　網(wǎng)絡(luò)交易通常是一種”先交錢后拿貨“的購物方式。對客戶而言，其方便處在于購得的商品會直接投遞到自己家里，而難以放心的是在商品到達(dá)手中之前并不能確認(rèn)到自己手中的究竟是什么。因此網(wǎng)絡(luò)商店的信譽(yù)和服務(wù)質(zhì)量實際上是電子商務(wù)成功與否的關(guān)鍵。</p><p>　　下述幾個方面是建立一個網(wǎng)上商店必備的：</p><p>　　商店名稱：它就象是注冊商標(biāo)，在網(wǎng)絡(luò)上稱為域名，整個

8、網(wǎng)絡(luò)世界它是唯一的。一個與您公司名稱相關(guān)的網(wǎng)絡(luò)名稱可以使顧客更容易記住您的商店。</p><p>　　商店地點(diǎn)：也就是開設(shè)您的商店的網(wǎng)絡(luò)服務(wù)器地址，高速的網(wǎng)絡(luò)連接，就象是把商店開設(shè)鬧市黃金地段，可以使顧客快速容易地抵達(dá)，這對客戶的影響是十分關(guān)鍵的。 </p><p>　　商店裝修：網(wǎng)站的設(shè)計對用戶來講自然非常重要，動人的網(wǎng)頁就象一流裝修的商場，不但吸引顧客，而且增加顧客的信心。</p

9、><p>　　貨物擺放：在網(wǎng)上商店中，其反映在如何建立商品的目錄結(jié)構(gòu)，提供何種網(wǎng)站導(dǎo)航和搜索功能，以使得用戶可以快速、便利地尋找到他需要的商品和相關(guān)信息。</p><p>　　購物車：方便靈巧的購物車可以使顧客感覺到受到良好的服務(wù)，增加顧客的信心。它是連接商品和付款臺的關(guān)鍵環(huán)節(jié)。</p><p>　　貨幣結(jié)算：支付系統(tǒng)是網(wǎng)絡(luò)交易的重要環(huán)節(jié)。在美國和歐洲，信用卡已經(jīng)成為最

10、普遍的電子交易方式。通過提供必要的個人信用卡資料，商店就可以通過銀行計算機(jī)網(wǎng)絡(luò)與顧客進(jìn)行結(jié)算。這也是建立網(wǎng)絡(luò)商店的必要條件。而且貨幣結(jié)算的安全可靠，不但關(guān)系到顧客的切身利益，同時直接關(guān)系到您商業(yè)經(jīng)營的安全可靠。</p><p>　　商品盤點(diǎn)更新：對網(wǎng)絡(luò)商店的日常維護(hù)，例如去除銷售完的商品，擺上新貨等等，是必須經(jīng)常進(jìn)行的業(yè)務(wù)。 </p><p>　　庫存商品管理：后勤保證是任何商務(wù)運(yùn)作的基礎(chǔ)

11、。無論網(wǎng)絡(luò)商店還是真實商店，貨物和貨幣都是一樣真實的，對庫存貨物的存儲和管理也是一樣真實的。</p><p>　　商品最終送達(dá)用戶：網(wǎng)上購物實際上是郵購。最后一個步驟自然是通過郵政或其他系統(tǒng)將貨物快速可靠地送達(dá)最終用戶手中。</p><p>　　售后服務(wù)：不言而喻，這同樣是現(xiàn)代商品銷售的重要環(huán)節(jié)。而網(wǎng)絡(luò)技術(shù)可以為用戶提供24小時不間斷的服務(wù)，這也是網(wǎng)絡(luò)商店的優(yōu)勢之一。通常網(wǎng)絡(luò)商店還要提供3

12、0天的退/換貨承諾。</p><p>　　因此一個企業(yè)在進(jìn)入電子商務(wù)領(lǐng)域時必須考慮如下的問題：</p><p>　　如何申請一個自己的域名？如何設(shè)立一個電子商務(wù)服務(wù)器？服務(wù)器如何和Internet連接？如何設(shè)計這個網(wǎng)上商店，實現(xiàn)各種功能？誰來設(shè)計？誰來維護(hù)這個網(wǎng)站？如何實現(xiàn)在線交易？如何安全可靠地進(jìn)行網(wǎng)絡(luò)電子貨幣結(jié)算？網(wǎng)上商店和商品庫存之間如何協(xié)調(diào)？如何快速便利地將商品投遞到用戶手中？售后

13、服務(wù)如何進(jìn)行？所以，要實現(xiàn)完整的電子商務(wù)還會涉及到很多方面，除了買家、賣家外，還要有銀行或金融機(jī)構(gòu)、政府機(jī)構(gòu)、認(rèn)證機(jī)構(gòu)、配送中心等機(jī)構(gòu)的加入才行。由于參與電子商務(wù)中的各方在物理上是互不謀面的，因此整個電子商務(wù)過程并不是物理世界商務(wù)活動的翻版，網(wǎng)上銀行、在線電子支付等條件和數(shù)據(jù)加密、電子簽名等技術(shù)在電子商務(wù)中發(fā)揮著重要的不可或缺的作用。</p><p><b>　　英文譯文：</b></

14、p><p>　　Online Store of the electronic commerce</p><p>　　The globalization process of the human economic activities was slow-moving in the past several decade.Along with the development of informa

15、tion technology(IT), the electronic commerce , a business activity structured on the internet network,has been popularized.It makes economic world develop at a vastly accelerated speed, and the economic world turns to st

16、imulate. Along with the development of information technology(IT), the electronic commerce , a business activity structured on the internet</p><p>　　The modern electronic commerce technique hases concentrat

17、ed to establish with operate in the online store.The online store did not distinct with true store in section construction with function, the differences consists in activing these functions with the way of the structura

18、l method and business operation.</p><p>　　The modern electronic commerce technique hases concentrated to establish with operate in the online store.The online store did not distinct with true store in sectio

19、n construction with function, the differences consists in activing these functions with the way of the structural method and business operation. </p><p>　　The online store is a kind of special WEB server th

20、at see from forestage.The multi-media support of the modern website and goodly function of alternation becomes the foundation that establish this kind of conjecture store, made customer can push the shopping car and

21、chooses the merchandise as in the true supermarket , and finally paying in Payment set.This also constitute three major of pillar that online store software:Catalogue, customer shopping car and payment set.The good cata

22、logue ca</p><p>　　In the United States, the online store takes the credit card must have three terms:1, need to establish a business bank account in a certain commercial bank of the United States.This bank a

23、ccount can make you proceeding to receive the credit card pays with handles credit card business, finaly can winning funds.2, must purchase for the direct merchandise provide an information for matching the norm of SSL e

24、ncrypting standing ordering useding for they safely handing over their own credit card data</p><p>　　But in the back of online store, the business enterprise has the saving warehouse of the merchandise with

25、manage the organization first;Want the next in order the product that sell pass the network to postal service or other outlets to deliver the customer hand;The third, the business enterprise wants the after-sales service

26、 of the responsible for product equally, this kind of service may be to pass the network of, and also possibility not is.</p><p>　　The network takes goods after trading was usually a kind of" hand over

27、first the money" of shopping method.To customer, its convenience is in that buyed merchandise will deliver to oneself's home directly, but hard trust of is before merchandise arrive hand inside and can't con

28、firm what is the hand that inside actually .The prestige of the for this reason network store with service quantity in reality is key that electronic commerce success or not.</p><p>　　These is essential for

29、establishing a online store:</p><p>　　Store name:It is like a trademark of registers , calling on the network area,it is unique in the whole network world .A network name which related with your company name

30、 can make customer remembered your store more easily.</p><p>　　Store address:The network server address to set up your store that is also an influence, the super-speed network links, likes to set up the stor

31、e on the busy streets's gold district , can make customer fast to arrive easily, this has very important influence to customers. </p><p>　　The store repairs:The design of the website is very important to

32、 customer , beautiful web page likes the market has been top-grade repair, not only draw on the customer, but also increase the confidence of the customer.</p><p>　　Goods location:In online store, its reflec

33、t at how catalogue construction of establishing the merchandise, and providing which function of the website navigate and search , to make customer can fast,conveniently looking for the merchandise and related inform

34、ation that he need .</p><p>　　Shopping car:The convenient and clever shopping car can make customer felt to suffered good service,that will increase the confidence of the customer.It is a key linking for

35、the merchandise with paying set.</p><p>　　Currency accounts:Paying the system is an important link that online trade.In the United States and Europe, the credit card has become the most widespread way in ele

36、ctronics trades .Throught offering the necessary and personal credit card data, store can use the bank computer network proceed with customer accounts.This is also an essential condition to establish the online store.An

37、d wether the safety of the currency accounts is dependable,is not only relating to the customer's personal benefits</p><p>　　Merchandise stocktaking renewal:To the usual maintenance of the online store,

38、for example deleting the over merchandise in sale, puting the new goods in shelf etc., is the things that must usually to do.</p><p>　　Stock merchandise management:the guarantee of Logistic is the foundation

39、 of every commerce function?Wether online store or true store, goods are as true as currency is all, the saving and management for stock goods is also true.</p><p>　　The merchandise is end to send to the cus

40、tomer:Online shopping in reality is to mail order.The last step of course is to throught postal service or other systems to send goods to the end customer's hand quickly and dependablely.</p><p>　　After-

41、sales service:Obvious,this is also the important link for the modern merchandise sell.And the network technique can provide 24 hours service for the customer without break of , this is also one of the advantage of the on

42、line store.Usually the online store still provides the commitment that 30 days backs/ change the goods .</p><p>　　Therefore when a business enterprise is entering electronic commerce realm it must considerin

43、g the problem as follows:</p><p>　　How to apply for an own area?How to establish an electronic commerce server?The server how to link with the Internet?How to design this online store, and active every kind

44、of function?Who come to design?Who come to maintain this website?How to active on-line bargain?How to safe and dependablely proceeding network cyber cash accounts ?How to moderate in online store with the merchandise sto