營銷專業(yè)畢業(yè)論文外文翻譯---道德營銷

1、<p>　　畢業(yè)論文設(shè)計(jì)之外文翻譯</p><p>　　班級：xxxxx 學(xué)生：xxxxx 指導(dǎo)教師：xxxxxxx</p><p>　　Emphasis on marketing ethics, carry out sincere letter sale</p><p>　　Honesty, is the life of the

2、country, but also of the business. In traditional chinese culture, the "integrity" of two words is an extremely important component. " Renyilizhi letter" is advocated and seeks to follow the code of c

3、onduct. </p><p>　　" People can not stand" " promise" " the word once spoken can never be withdrawn" reflects the people of faith worship. Success of modern enterprises are owed

4、his success to his honesty, the world famous ship king Bao Yugang believes the secret of success is“credit transactions, and borrow credit development”. Honest marketing requires enterprises in marketing activities, hone

5、st management, guarantee the marketing activities of the openness, fairness and justice, to maintain and promote the whol</p><p>　　( a ) Establish the integrity concept of the implementation of integrity mar

6、keting. first of all,it requires the enterprises to establish the concept of integrity. There is a saying:" attitude is everything!" in fact," integrity" is very simple, the key depends on an enterpri

7、se conscience, spirit and serious attitude. The attitude of good faith.so that enterprises in product quality will never engage in Yici charge distinctions; not price fraud; not blindly follow the trend of speculation; n

8、ot t</p><p>　　( b )Innovative marketing enterprises should be based on the market, long-term stability and development, we must innovate the marketing ways. Such as a garment factory" transparent market

9、ing", homemade products label open labelled fabrics and materials cost, quantity, unit as well as garment processing fees, the manufacturing cost, profit of factory and retail price, so that consumers buy, buy at ea

10、se. For example, some enterprises" good marketing", the product of insufficient frankly told cust</p><p>　　來源： 《營銷道德》</p><p>　　作者: 高樸，朱步樓，江蘇人民出版社 </p><p>　　講

11、求營銷道德,實(shí)施誠信營銷</p><p>　　誠信,是做人之本,也是企業(yè)經(jīng)營之本。在中國傳統(tǒng)文化中,“誠信”二字具有極其重要的分量?！叭柿x禮智信”是人們提倡并力求遵循的行為準(zhǔn)則?！叭藷o信不立”、“千金一諾”、“一言既出,駟馬難追”都反映了人們對誠信的推崇?，F(xiàn)代成功的企業(yè)都把自己的成功歸功于誠實(shí),如世界著名船王包玉剛成功的要訣就是“與信譽(yù)成交,借信譽(yù)發(fā)展”。誠信營銷就是要求企業(yè)在市場營銷活動(dòng)中,誠實(shí)經(jīng)營,保證營銷活

12、動(dòng)的公開、公平與公正,以維護(hù)和增進(jìn)全社會(huì)和消費(fèi)者的長遠(yuǎn)利益,以求得企業(yè)的長期發(fā)展。特別是隨著社會(huì)的進(jìn)步,市場競爭的規(guī)范化、企業(yè)的可持續(xù)發(fā)展等都迫切要求企業(yè)實(shí)施誠信營銷。 </p><p>　　(一)樹立誠信理念 </p><p>　　實(shí)施誠信營銷,首先要求企業(yè)樹立誠信理念。有一句話:“態(tài)度決定一切!”其實(shí),“誠信”很簡單,關(guān)鍵在于一個(gè)企業(yè)的良知、精神和認(rèn)真的態(tài)度。這種誠信的態(tài)度,使企業(yè)在產(chǎn)

13、品質(zhì)量方面決不搞以次充優(yōu);不搞價(jià)格欺詐;不盲目跟風(fēng)炒作;不搞廣告狂轟濫炸;不將風(fēng)險(xiǎn)轉(zhuǎn)移給經(jīng)銷商;不盲目承諾,一旦承諾,就百分之百兌現(xiàn);不出爾反爾,言而無信;不做任何有損商譽(yù)和商德的事。誠信不僅是企業(yè)生存之本,更是企業(yè)營銷之道。再好的營銷策略失去了誠信,就不是成功的營銷策略。誠信本身就是最好的營銷策略。 </p><p>　　(二)創(chuàng)新營銷方式 </p><p>　　企業(yè)要立足市場,長期穩(wěn)定

14、發(fā)展,就必須創(chuàng)新營銷方式。如某制衣廠的“透明營銷”,自制的產(chǎn)品標(biāo)簽上公開標(biāo)明面料及輔料的成本、用量、單位以及成衣的加工費(fèi)、制造成本、工廠利稅和零售價(jià)等,使消費(fèi)者買得明白、買得放心。再比如某些企業(yè)的“揭短營銷”,把產(chǎn)品的不足坦然地告訴顧客,顯示出企業(yè)和商家一心為顧客著想的誠信精神和商業(yè)道德,以此來贏得顧客的信任。在國際上最典型的露短營銷就是產(chǎn)品召回(各國汽車行業(yè)都實(shí)行產(chǎn)品召回,可口可樂公司也曾經(jīng)實(shí)行過產(chǎn)品召回)。以誠從商、以誠待客,歷來為