游戲機(jī)成功案例分析摘要

1、<p><b>　　摘要</b></p><p>　　本文通過對(duì)SONY娛樂產(chǎn)品PS4游戲機(jī)成功案例分析，從中研究整個(gè)戰(zhàn)略管理的過程，從了解整個(gè)電視游戲業(yè)的大環(huán)境，以及PS4主要的競(jìng)爭(zhēng)對(duì)手和行業(yè)外的競(jìng)爭(zhēng)狀況，然后我們通過SWOT分析法、波特一般戰(zhàn)略、PS4商業(yè)模式的創(chuàng)新來分析SONY是如何將戰(zhàn)略管理理論用于實(shí)際，并取得巨大成功，最后通過閱讀了大量文獻(xiàn)，提出了自己的一些戰(zhàn)略建議，希望

2、對(duì)這款我非常喜歡的產(chǎn)品有所幫助，也希望對(duì)整個(gè)戰(zhàn)略管理的分析過程會(huì)對(duì)其它企業(yè)有一定戰(zhàn)略指導(dǎo)作用。</p><p>　　關(guān)鍵詞：PS4戰(zhàn)略管理;SWOT戰(zhàn)略分析法;競(jìng)爭(zhēng)戰(zhàn)略;商業(yè)模式創(chuàng)新</p><p><b>　　Abstract</b></p><p>　　This article is aiming at learning the gener

3、al environment of TV game industry, the major competitors of PS4 as well as the competition situation out of this industry, by analyzing process of management in the whole strategy and the PS4 game machine, a successful

4、case of SONY Entertainment. Further more, through the use of SWOT analysis, Baud model, and the innovative business model of PS4, the present study managed to analyze how SONY transferred the theory of the strategy manag