基于生活方式和心理賬戶的消費(fèi)行為研究——以寧夏城鄉(xiāng)居民為例.pdf

1、寧夏大學(xué)碩士學(xué)位論文基于生活方式和心理賬戶的消費(fèi)行為研究——以寧夏城鄉(xiāng)居民為例姓名：劉敏申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：課程與教學(xué)論發(fā)展與教育心理學(xué)指導(dǎo)教師：石文典20090401AbstractTheeconomicdevelopmentbetweeneasternandwesternareasofourcountryisoutofbalanceThebackwardnessofthewesternarea’Seconomyisthe“bot

2、tleneck”factorwhichhindersourcountryinachievingthemodernizationgoal，andrestrictsourpeopleinrealizingacommonenrichmentHowcanwepromotetheeconomicdevelopmentwhereconsumptionplaysaninfluentialroleThisresearchiSlocatedontheno

3、rthwestprovinceofthecourt奶，一NingxiaHuiNationalityAutonomousRegionItlaunchestheresearchintesidents’conbqllnerbehaviorwherethegoalliesintheunderstandingofthepresentconsumptionsituation，seeksfortherulesandthecharacteristics

4、ofconsumptioninthisplace，andprovidesafoundationandproposalonhowtodeveloptheconsumptionintheprovinceofNingxiaaswellasthewesternareaofthecountryThisresearchincludedthreeobjectives：DivideNingxiapeopleintodifferentconsumptio

5、nclustersbasedontheirlifestyle；Studyfurtheraboutpeople’sconsumptionbehaviorthroughsomespecialquestions；andResearchpeople’SimplicitstructureofthementalaccountingfromapositiveperspectiveThisresearchfocusesOilthethreeobject

6、ivesabovebyusingsuchanalysismethodsas；LiteraturereviewInterviewFactoranalysis，ANOVAanalysis，Chisquaretest，Clusteranalysis，Correlationanalysis，andDiscriminantanalysis，andSOonThesampleincluded263peoplelivingi堇lthecitiesofY

7、inchuan，Tongxin，Guyuan，andfarmerswholiveiIlthecountiesnearbyThefinalanalysisusedSPSS115LISREL851andEXCELtoassessthedataTheresultsareasfollows：1ThevalidityandreliabilityofthequestionnaireofthisstudywasgoodPeopleinNingxiac

8、allbedividedintofiveconsumptionclustersnamedas：modestandrealisticclusterconventionalandstableclustersocialclimateclusterrandomandmildclusterandindividualclusterEachclusterhastheirspecialtraitduringconsumptionbehavior2Ind

9、efiniteanticipationisthereasonsthatquiteafewrespondentshaveasapurposetosavetheirmoneyforemergenciesEducation，healthyproductsandcarconsumptionarethehotspots，withmeamincomeresidentsmarchingintothehedonisticpursuitranking，b

10、uyingcarsandotherkindsoftopgradegoodsTherealeconflictsbetweenpeople’Shighrequirementsofrelaxation，thecultureofconsumptionandtheveryfewbasedinrealitySupermarkets，shoppingcentersandthewholesalemarketshaveattracted684％consu

11、mersthroughtheirrichvarietyofcommoditiesPracticalityisthemostimportantstandardpeopleusedwhenbuyinghigIlgradegoods，qualityfollows，andthenbrandnamePostsaleserviceisnotregardedasimportantwhenpeoplemakebuyingdecisionsAshorta

12、geofinformationisoftenthereasonthataffectspeople’SconsumptionTheHuiNationalityaregoodatmanagementandinvestment，whereastheHanNationalityseeknewserviceandinformation，morequicklyneCountyresidents’behaviorofmanagementandinve