基于AHP的R桶裝水公司營銷能力評價(jià).pdf

1、南京理工大學(xué)碩士學(xué)位論文基于AHP的R桶裝水公司營銷能力評價(jià)姓名：張玉梅申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：陳興淋20081220Abstract碩士論文AbstractWiththeworld‘Sattentiononwaterresourcesrising，productionscaleofthenumberofbarrelsofdrinkingmoreandmoreenterprisesfromthroughoutBottl

2、edwaterindustry，manybarrelsofwaterinalongtermbusiness，thelongtermEnterprisesneedtofocusonimprovingthemarketingsystem、Ⅳllilethelowqualityofworkersanditsdecisiondoesnothaveprofessionalmarketingmanagementcapacity，althoughth

3、econsumermarketspace，butincreasethestructuralchangesbroughtaboutbyalotofmarketingisthequestionofbarrelsofwatercompanieshavetoface111emarketingstudydomainareveryfewtothemanufacturingindustryenterprisemarketingabilityresea

4、rch，evenifsomepeoplestudyarealsoconducttheresearchthroughthequalitativeanalysisortheliteratureanalyticmethod，nooneusesthequantitativemethodtoconducttheresearchtheauthorattemptstoconstructonetodeterminethenatureoftheloade

5、dinbarrelswaterprofessionmarketingabilityanalysisevaluationmodelwhichunifieswiththequotagivestheloadedinbarrelswaterprofessionmarketingabilityanalyticalfactorobjectivelycomprehensivelytopackinabarrelthewaterprofessionmar

6、ketingpersonneltoprovidetheeffectivereferenceFirstcarriesonthemarketingabilityusingthe7PhardcurrencybasictheoryknowledgetotheentireloadedinbarrelsprofessiontOwantthedepartmentrelatedthesystemanalysis，carriesontheclassifi

7、cationaccordingtotheanalysisresulttotheloadedinbarrelswaterprofessionmarketingstructureInductstheKPImethodboldlyappliestheKPImethoddeterminedthe心懟analytichierarchyneedseachhierarchicallevel，constructionloadedinbarrelswat

8、erprofessionmarketingabilityanatomicmodelFinallyanalyzesthequestionwhichthoroughlyintheRCorporationmarketingprocessexists，howgivesusingtheKPIessentialachievementstheorytochoosetheappraisaltargetstratumthedynamicstandardA

9、ndgivestheRCorporation。Sseveralbasicpremisesuppositions，inviewofdifferentinfluencemarketingabilitytargetstratum’SandSOonstrategicguidance，leadershipstyle，regionaldisparityfactorscarriesontheeffectivediscrimination111eest

10、ablishmentloadedinbarrelswaterenterprisemarketingabilitymultidimensionalgoal，carriesonthecomputationus№theA腫analytichierarchymodel，obtainstheloadedinbarrelswaterenterprisemarketingabilityanalysisresultfinallyandgivesitsm