良信電器產(chǎn)品開(kāi)發(fā)戰(zhàn)略的研究.pdf

1、073025413陳平良信電器產(chǎn)品開(kāi)發(fā)戰(zhàn)略的研究目錄摘要.............................................................................................................................……1Abstract..................................……，...................

2、................................................................……21良信電器發(fā)展背景及產(chǎn)品開(kāi)發(fā)歷程.........................................................................……31.1良信電器發(fā)展背景..................................................

3、...........，……31.2良信電器產(chǎn)品開(kāi)發(fā)歷程..............................................……，.，...........……42良信電器產(chǎn)品開(kāi)發(fā)面臨的外部環(huán)境分析.................................................................……52.1低壓電器行業(yè)未來(lái)市場(chǎng)容量..........................

4、.................................................……52.2低壓電器制造技術(shù)及產(chǎn)品未來(lái)發(fā)展方向.......................................................……52.3競(jìng)爭(zhēng)對(duì)手的發(fā)展趨勢(shì)................................................……72.4良信電器的市場(chǎng)拓展方向.，...........

5、.............................……，..............................……83良信電器產(chǎn)品開(kāi)發(fā)的內(nèi)部問(wèn)題分析二，....................................................................……H3.1沒(méi)有產(chǎn)品預(yù)研，產(chǎn)品開(kāi)發(fā)缺乏前瞻性........……，....................................

6、.......……113.2忽視市場(chǎng)需求，缺乏市場(chǎng)調(diào)研............................……，..…，............................……113.3重視短期效益，忽視長(zhǎng)遠(yuǎn)產(chǎn)品規(guī)劃........................................................……，.……113.4忽視產(chǎn)品差異化設(shè)計(jì)................................

7、.......................................……123.5技術(shù)創(chuàng)新不夠重視...................................................……123.6重視單個(gè)產(chǎn)品設(shè)計(jì)，忽視產(chǎn)品整體形象和品牌的培養(yǎng)，............................……133.7技術(shù)研發(fā)人員缺乏職業(yè)規(guī)劃.....................................

8、..……，二，.……，...........……:..…144良信電器產(chǎn)品開(kāi)發(fā)的內(nèi)外部環(huán)境SWOT分析......……，......……，............................……155良信電器產(chǎn)品開(kāi)發(fā)戰(zhàn)略的設(shè)計(jì).................................................................……，.......……175.1良信電器的公司戰(zhàn)略簡(jiǎn)介............

9、.................................................................……175.2產(chǎn)品開(kāi)發(fā)戰(zhàn)略的選擇以及與公司戰(zhàn)略之間的配稱關(guān)系.............................……175.3產(chǎn)品開(kāi)發(fā)戰(zhàn)略的優(yōu)勢(shì)與風(fēng)險(xiǎn)分析.........……，..............……，............................……196良信電器產(chǎn)品開(kāi)發(fā)戰(zhàn)略的配稱

10、分析....................................……，............................……216.1麥肯錫75理論的應(yīng)用說(shuō)明...........................................................................……216.2用75理論對(duì)良信電器產(chǎn)品開(kāi)發(fā)戰(zhàn)略的配稱分析.............................

11、..........……217良信電器產(chǎn)品開(kāi)發(fā)戰(zhàn)略的管理...............................................................................……257.1改善產(chǎn)品開(kāi)發(fā)過(guò)程.............................……，..............................……257.2調(diào)整產(chǎn)品開(kāi)發(fā)組織.....................

12、.........……，……，...........……287.3關(guān)注產(chǎn)品生命周期的特點(diǎn)................……，......................................................……297.4綜合利用產(chǎn)品開(kāi)發(fā)方式.....................……，......................................................……310730

13、25413陳平良信電器產(chǎn)品開(kāi)發(fā)戰(zhàn)略的研究摘要本論文對(duì)低壓電器行業(yè)中一家民營(yíng)高科技型企業(yè)—上海良信電器股份有限公司的產(chǎn)品開(kāi)發(fā)戰(zhàn)略研究進(jìn)行了研究。針對(duì)在金融危機(jī)形勢(shì)下，如何提升良信公司未來(lái)的核心競(jìng)爭(zhēng)力，本文對(duì)良信產(chǎn)品開(kāi)發(fā)戰(zhàn)略做了深入研究。在介紹了良信公司發(fā)展背景及產(chǎn)品開(kāi)發(fā)歷程的基礎(chǔ)上，通過(guò)SWOT工具對(duì)良信產(chǎn)品開(kāi)發(fā)的內(nèi)外部環(huán)境進(jìn)行分析，設(shè)計(jì)出良信未來(lái)的產(chǎn)品開(kāi)發(fā)戰(zhàn)略，并運(yùn)用麥肯錫7s理論工具，對(duì)產(chǎn)品開(kāi)發(fā)戰(zhàn)略與公司體系、結(jié)構(gòu)等6個(gè)方面進(jìn)行了配稱