技術標準聯(lián)盟主導企業(yè)技術創(chuàng)新策略選擇研究.pdf

1、湖南大學碩士學位論文技術標準聯(lián)盟主導企業(yè)技術創(chuàng)新策略選擇研究姓名：曾科申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：孫耀吾20081026AbstractAtpresent，thecompetitivenessofenterprisesliesinthenatureofthecapabilityofindependentinnovation，howtoimprovethecapabilityofindependentinnoVatlon，a

2、dapttotheiqcreasinglyfiercemarketcompetition，havebeenth它keyissuesoftheseenterprisesThereforeChineseenterprisesgraullysetupalotoftechnologicalstandardalliances。expeeringbythewayoftechnologicalstandardizationtoimproVetheca

3、pabilitvofindependentinnovationandpromoteindustrialtechnologyprogressInthisprocessthechoiceofdominantenterprisestechnologicalinnovationstrategylsrelatedtothemselvesandthewholealliance，eventhewholealliance’sexistenceandde

4、velopmentWemainlvfocusonthechoiceofdominantenterprisestechnologicalinnovatlonstrategyintechnicalstandardalliance，witchbothinprincipleanddemonstration(case)svstematically，andanintegritytheoreticalframeishopefultobeestabli

5、shedFirstofa11，weintroducethebackgroundandthesignificanceoftoptcs，thenwereviewthetheoryandrelatedliterature，findingthatonthechoiceofdominantenterprisestechnologicalinnovationstrategyintechnicalstandardsalliancelessthanaf

6、ragmented，inparticularthelackofsystematicallyanalysisinrecentyears。lherefore，itisnecessaryforstudySecondly，weanalysisthecontent，motivation，factoraboutthech01ceofdominantenterprisestechnologicalinnovationstrategyintechnic

7、alstandardsallianceInfactthekeyofthechoiceofdominantenterprises’technologicallnnoVatlonstrategyliesinselectingtheappropriatestrategyfortechnologicalinnovatlon，toachieveeffectiveoperationoftechnologyandmarketelementsandpr

8、omotetechnologicalinnovationprocessInthisprocess，basedondifferentfactorsandmotivation，thechoiceofdominantenterprisesinnovationstrategyintechnicalstandardsalliancearedifferntThen，weusethemethodofShapleyvaluetobuildatwosta

9、gemodelonchoiceofdominantenterprises’innovationstrategyintechnicalstandardsalliance，anditschoiceoftechnologicalinnovationstrategyaredifferentfordifferenttypesofdominantenterprisesThirdly，wetakeanempiricalexaminationforSh

10、anLian(IORS)，atypicalcasemtechnologicalstandardallianceAndwefindthatevidenceisconsistentwiththebasictheoryWeaccordinglyproducethepolicysuggestionstoimprovetheenterPrlsescapabilityofindependentinnovationandpromoteindustri