基于山區(qū)特色產(chǎn)業(yè)帶的“京東板栗”區(qū)域品牌發(fā)展研究.pdf

1、北京交通大學(xué)碩士學(xué)位論文基于山區(qū)特色產(chǎn)業(yè)帶的“京東板栗”區(qū)域品牌發(fā)展研究姓名：韓玉申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：黎群20080601ABSTRACTUnderthecircumstanceofeconomicglobalization，thecompetitionbetweenthedistrictsbecomesthemainformoftheinternationalcompetition，thebrandhasbeca

2、methecoreofmarket’Scompetition，neithertotheagriculturalproductindustryTheHebeiProvincegovernmenthasestablished”Jingdongchestnut”regionalbrandwiththeformoftheGeographicalIndicationsin2006Howeverbecauselackingbrandconsciou

3、snessmixedmainbody嬲wellastheparticularityofagriculturalproductregionalbrand，”Jingdongchestnu”regionalbrandalwaysstayinthebeginningofbrandThereforefacingthecurrentsituationandproblemof“Jingdongchestnut”gaowtoimprovethebra

4、ndcompetitionof’Jingdongchestnut“andsufficientlyelaboratebrandeffectandthewholebenefit，hasbecometheproblemwhichmusttodealwithinthewayofbrandmanageofHebeichestnutindustryThepapertakestheregionalbrand，Industrialbelt，indust

5、rialclusteragriculturalproductmarketingandagriculturalproductbrandasitstheoryguidance，beginwiththeangleofHeibeiyanshanIndustrialbeltandIndustrialCluster，take”Jingdongchestnut“regionalbrandaSobjectofresearch，makeasetofbra

6、ndmanagingtacticsfor”Jingdongchestnut”regionalbrandFirstlybringforwardtheconceptofHeibeiyanshanIndustrialbeltandIndustrialCluster，analysesfactorhowtoformthebeltandclusterandthefacedproblemsSecondlyboundaryfix”Jingdongche

7、stnut“regionalbrand，analysesthecurrentsituationandproblemof’Jingdongchestnut”，putforwardthenecessitywhichimplementbrandmanageto”Jingdongchestnut“Thirdlymakebrandstrategyplanandbrandleadingintacticsto”Jingdongchestnut”，Ba