中小型外貿(mào)企業(yè)的虛擬經(jīng)營(yíng).pdf

1、Y1028756筘北對(duì)鏜犬虧碩士學(xué)位論文論文題目：中小型外貿(mào)企業(yè)的虛擬經(jīng)營(yíng)學(xué)科、專業(yè)：國(guó)際貿(mào)易學(xué)碩士生：盔△塹指導(dǎo)教師：王紹媛教授答辯日期：!!!i生!!旦旦ABSTRACTWiththedevelopmentofinformationtechnology，theenterprises’externalenvironmenthaschangedalot：itbecomespossiblethatproducerandconsumerco

2、ncludethebusinessdirectlythrou曲thenetworkThecirculationofgoodsintheintemationalmarketwillbemorefluentThestatusofforeigntradeenterprise‘isreducedrelatively，whichhascausedthedeepchangeoftheinstitutionalframeworkoffbrejgllt

3、radeenterpriseAdditionally，theworldmarketisbecomingglobalandandchangingmoreandmorequickly；therequirementsoftheconsumersbecame：moreandmorepersonal，andtherequirementsofmarketforthesupply’timeoftheproductsandtheservicesbeca

4、mehigherandhigherTheenterpriseshavetomeetitintimeinordertOsurviveanddevelopinthecompetitionOnthissituation，thetraditionalenterprisestrategy’callnotmeettherequirementsanymoreInthesametime，becauseoftheintensityofthecompeti

5、tionandtheshortageoftheresources，it’SmoreandmoredifficultforenterprisestogaintheadvantagesonallthelinkagesUndersuchcircumstance，itisgreatlyimportantforthemtoadjusttheirstrategytOthedramaticallychangeableouterenvironmentV

6、irtualoperationstrategyisaselectionofstrategyformiddleandsmallforeigntradeenterprisesThevirtualoperationstrategyisanewone，whichasktheenterprisesabandonthenon—corelinkages，concentrateresourcesonitscorecompetence，andestabl

7、ishthevirtualenterpriseswithotherenterprises，consumersandeventheopponentsItstressedtheimportanceofagile，flexibilityanddynamicThethesiscentersonthevirtualoperationstrategyofmiddleandsmallforeigntradeente叩risesandisdivided

8、intofourchaptersThefirstchapterintroducesthedefinitionofvirtualoperation，thenanalysesthecharacteristicsofvirtualoperationandtheissuesthatshouldbenoticedbycontrastingagainstthesimilarconceptionsThesecondchapter，showsthede