市場分割、企業(yè)規(guī)模與產(chǎn)品的國際競爭力.pdf

1、上海大學碩士學位論文市場分割、企業(yè)規(guī)模與產(chǎn)品的國際競爭力姓名：蔣俊暉申請學位級別：碩士專業(yè)：國際貿(mào)易學指導教師：錢國靖20061201上海大學碩士學位論文ABSTRACTMarketsegmentationisoneofthechronicandstubbornproblemsinthecourseofChina’seconomicreform，whichconstraintstheexpansionofproductmarketand

2、hinderthedevelopmentoftheenterprisesMoreimportantly，ithasaseriousimpactontheinternationalcompetitivenessofproducts，Especiallyonthosecapital—intensiveorskill—intensiveproductsMarketsegmentationcausesenterprisesenabletoach

3、ievescaleeconomywithoutfreecompetitionthusweakentheinternationalcompetitivenessActuallyinternationalindustryhasalreadystipulatedthebareresistancesizeofacaremanufactureOwingtothefactthatcarindustryisbecomingthemainstayind

4、ustry，investigatinghowmarketsegmentationaffectstheinternationalcompetitivenessfromtheviewofenterprisesizehasagreatsignificanceThetheoreticalanalysisincludesthreepartsFirstly，setamodeltoestimatethelevelofmarketsegmentatio

5、nItshowsthatmarketsegmentationhasatrendinrisin舀especiallyintheperiodoftaxreforminthe90sSecondly，unveilthediseconomyofscalecausingbymarketsegmentationWecouldfindthatthelossofpuretechnicalefficiencyandscaleefficiencybecaus

6、eofdiseconomyoftheenterprisesandscaleefficiencyiscausedbymarketsegmentationThirdly，elaboratetherelationshipbetweenscaleeconomyandinternationalcompetitivenessInempiricalanalysis，Iseizethetypicalcarindustryteinforcetheview

7、pointFirstly，summarizetheevaluationindicator，drawtheconclusionthatweshouldenhanceinternationalcompetitivenessbymeansofimproveenterprisesize，R＆Dleverandlaborcapacity，thustesearchfromtheviewofenterprisesizeSecondly，findthe