廣州A電信運營商系統(tǒng)集成業(yè)務市場拓展研究.pdf

1、廣東工業(yè)大學碩士學位論文廣州A電信運營商系統(tǒng)集成業(yè)務市場拓展研究姓名：劉洋申請學位級別：碩士專業(yè)：工商管理指導教師：陳玉娟20070501Inordertoovercomedwindlingprofitsfromthetraditionalrevenuesourceoffixedlinetelephones，everymajornationalteleeomcompanyhasstartedtosearchforwaystochange

2、itsrevenueprofileGuangzhou‘jA’’Telezomcompanyisnotanexceptionata11InGuangzhouwithhighlymarketgrowthandSeverecompetition’V’telecomcompany’sperformanceateachmarketsegmentwoulddirectlyaffecttheoverallincomeofthecorporationi

3、tbelongstoInordertochangethecurrentmarketcompetitionpatternitisnecessaryfor“A”TelecomcompanytoquicklydevelopinnovativeservicesandtoexploreanewbusinessdirectionTheSystematicIntegrationservicehasbeenoneofthemajorservicesde

4、signedincoordinationwith‘‘A”Telecomcompany’spresentstrategicgoal：becomingamodernizedintegratedinformationserviceproviderItsvaluefor“A”TelecomcompanyinnovationoutcomeisselfevidentAsanewcomerofsystematicintegrationindustry

5、howcould“A”telecomcompanyquicklydiscoverthedistinguishedfeaturesofthesystematicintegrationservicebenefitfromitssolidcorporatestructure，differentiateitselfamongthecompetitors，andpositionwellinthemarketThesequestionsareind

6、eedthemostimportantanalysissubjectscurrentlyfacedby“A”telecomcompanyFor“K”telecomcompanyasatraditionaltelecommunicationoperatordevelopingsystematicintegrationservicegoesfarbeyonditsbasicservicessincesystematicintegration

7、marketismuchmorecomplexandcompetitiveTherefore“A”telecomcompanyneedstodevelopasetofappropriatemarketingmanagementsystempromptlyThispaperisbased011thecurrentsituationtoevaluatethefeasibilityandnecessRyforA’telecomcompanys

8、othatitcandevelopsystematicintegrationbusinessAfterlookingintotheoverallindustrybackground，distinguishedfeatures，andmarketscopeofthesystematicintegrationserviceindustrytheauthorUSeStheeasternandwesternexceptionalmanageme