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1、哈爾濱商業(yè)大學(xué)畢業(yè)論文I哈爾濱商業(yè)大學(xué)畢業(yè)論文哈爾濱商業(yè)大學(xué)畢業(yè)論文五大連池泉山礦泉水品牌發(fā)展策略WuDaLianChiQuanshanmineralwaterbrdevelopmentstrategy學(xué)生姓名指導(dǎo)教師專業(yè)學(xué)院2007年6月14日哈爾濱商業(yè)大學(xué)畢業(yè)論文IIIAbstractWuDaLianChimineralwateriswldoneofthreebigcoldspringsbecauseofexcellentinqua
2、litythenutritionisrichthefeelinginthemouthuniquelyiswellknown.But20fmanyyearsWuDaLianChimineralwaterbasicallyhasbeenatthelowlevelthedevelopmentconditionthemarketdevelopmentisextremelylimitedifsharesthehontheFrenchVichymi
3、neralwateryearmarketsalesvolumereachesashighas100billiondolllar.LocalalllevelsofgovernmentsplacethegreatexpectationstoWuDaLianChimineralwaterdevelopmenttookmanymeasurestocarryonthesupptWuDaLianChimineralwaterislistedasth
4、eHeilongjiangProvinceperiodofthefirstfiveyearplankeysupptonlywldclassbr.In2000untilnowsomebigenterprisesonceoneafteranotherinvestedcarryonWuDaLianChimineralwaterthedevelopmentliketheprovinceelectricpowerbureauHAFEIAUTOMO
5、BILEGROUPACHENGSTEELIRONGROUPZHEJIANGJINYIGROUP.HoweverasaresultofmanyfactstheseenterpriseshasnotobtainedthebigdevelopmentinWuDaLianChisomeveryquicklyonwithdrawal.In2006KazakmedicinegroupfundpouredintoenableWuDaLianChimi
6、neralwateralsotohavetherecentdevelopmentturningpoint.InviewofthecurrentmarketingconditionunifiesthedomesticfeignmineralwatermarketdevelopmenttendencytheacteristicproposedWuDaLianChimineralwaterbrdevelopmentstrategymarket
7、ingplanincludingpositivelycarriesonthefinancingwkthesolutionfundshtquestion.ThemarketingstrategyshouldtaketheBeijingmarketasthebreakthroughkeysetsupthewellknownbrimagesoonwillbecome“thecountrywater“.Themarketingstrategym
8、ainlyincludestheincreaseproductseriestheimprovementpackingthereasonablefixedpricechoosestheoutstingdealertheadvertisementcreatesthebrimageprimarilytowaitfthecontent.Mustintroducethehighlevelmanagementmarketingtalentedper
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