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1、本科本科畢業(yè)論畢業(yè)論文外文翻文外文翻譯外文外文題目：目：Bridgingmultinationaloperations出處：DEC2009.ISSUE53作者：者：LinPeixing&LiRong原文：文：BridgingmultinationaloperationsGlobalizationinfmatizationcoupledwithunbalanceddevelopmentininternationaltelecommarke

2、tshavebothchallengedopenedupmarketsaroundthewld.Thetrendcontinueswithmanypowerfuloperatsexpingthroughmultinationaloperations.Multinationaloperatsfocusonmarketsusecapitalthroughmergerstoconsolidatetheirglobalregionalleade

3、rship.Theyalsocontrolutilizewkresourcesinacentralizedmannertooffernonreplicablecetechnologiesbusinessmodelswhileimprovingcustomerloyaltyreducingcostsincreasingprofits.Howeverexpansionmultinationaloperationisnotwithoutris

4、kitisawisemovefoperatstoimprovetheiroddsquicklybuilduptheiroverallcompetitiveedge.GrowingpainsTherearefourmajobstaclestosuccessfullybreakingintothefastdevelopingmultinationaltelecommarketsgrabbingsomeofthegold.Howtocaptu

5、reinternationalroamingrevenuesAlargenumberofsubscribersuseroamingservicebetweencountriesparticularlybetweendifferentregionswithinacountry.Manytouristsuseitaswellinternationaltrafficrevenuesareincreasingrapidly.AccdingtoT

6、eleGeographyoperatrevenuefrominternationaltraffichassteadilyincreasedfthelast5yearsshouldcontinuetodoso2007alonesawthewholesaleretailrevenuereaching11.5billionUSD78billionUSDrespectively.Wholesaleunifiedplanningconstruct

7、ion.Thediversifiedtechnologiescomplexstructureswerenotscalableenoughthereweredifficultiesininterconnectinginterwking.Thisresultedinhigheroperationalcostsitbecameobviousthatwkstructuresneededoptimization.Therefeunifiedwkd

8、eploymentpoliciessubwkconstructionstardsareneededtohelpperfmsystemplanningreducetheTCOconstructsecureefficientcentrallymanagedwks.HowtoprovideconvergentbruserexperienceManysubwksofmultinationaloperatsareobtainedthroughme

9、rgeracquisition.Thesesubwkshavedifferentserviceplatfmsalongperiodofservicelaunch.Althoughvariousservicesareavailablenounifieddistinctivebrsareprovidedsothereisnounifiedcustomerexperience.Differentserviceplatfmsstalonetot

10、hedetrimentofthemultinationalbruserloyalty.Tobesuccessfulmultinationaloperatsneedtobuildunifiedserviceplatfmsshtentheprovisioningofnewservicesmaintaintechnicalleadershipestablishacompetitiveedgewithdifferentiatedservices

11、.HowtobuildanedgeinMNCICTmarketIncreasinglymemultinationalcompaniesareemergingexpingbringingastrongerdemfICT.InadditiontotelecomoperatsIBMotherprofessionalITservicecompaniesalsoarecompetingtoprovideprofitableICTservicesf

12、multinationalcompaniesinthefastgrowingmarkets.FmultinationaloperatsthegreatestchallengeistopreventtheirwksfrombecominglowvaluepipelinesthroughwhichprofessionalITservicecompaniesgetthebulkofserviceprofits.ICTservicesfmult

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