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1、本科本科畢業(yè)論畢業(yè)論文外文翻文外文翻譯外文外文題目:目:Bridgingmultinationaloperations出處:DEC2009.ISSUE53作者:者:LinPeixing&LiRong原文:文:BridgingmultinationaloperationsGlobalizationinfmatizationcoupledwithunbalanceddevelopmentininternationaltelecommarke
2、tshavebothchallengedopenedupmarketsaroundthewld.Thetrendcontinueswithmanypowerfuloperatsexpingthroughmultinationaloperations.Multinationaloperatsfocusonmarketsusecapitalthroughmergerstoconsolidatetheirglobalregionalleade
3、rship.Theyalsocontrolutilizewkresourcesinacentralizedmannertooffernonreplicablecetechnologiesbusinessmodelswhileimprovingcustomerloyaltyreducingcostsincreasingprofits.Howeverexpansionmultinationaloperationisnotwithoutris
4、kitisawisemovefoperatstoimprovetheiroddsquicklybuilduptheiroverallcompetitiveedge.GrowingpainsTherearefourmajobstaclestosuccessfullybreakingintothefastdevelopingmultinationaltelecommarketsgrabbingsomeofthegold.Howtocaptu
5、reinternationalroamingrevenuesAlargenumberofsubscribersuseroamingservicebetweencountriesparticularlybetweendifferentregionswithinacountry.Manytouristsuseitaswellinternationaltrafficrevenuesareincreasingrapidly.AccdingtoT
6、eleGeographyoperatrevenuefrominternationaltraffichassteadilyincreasedfthelast5yearsshouldcontinuetodoso2007alonesawthewholesaleretailrevenuereaching11.5billionUSD78billionUSDrespectively.Wholesaleunifiedplanningconstruct
7、ion.Thediversifiedtechnologiescomplexstructureswerenotscalableenoughthereweredifficultiesininterconnectinginterwking.Thisresultedinhigheroperationalcostsitbecameobviousthatwkstructuresneededoptimization.Therefeunifiedwkd
8、eploymentpoliciessubwkconstructionstardsareneededtohelpperfmsystemplanningreducetheTCOconstructsecureefficientcentrallymanagedwks.HowtoprovideconvergentbruserexperienceManysubwksofmultinationaloperatsareobtainedthroughme
9、rgeracquisition.Thesesubwkshavedifferentserviceplatfmsalongperiodofservicelaunch.Althoughvariousservicesareavailablenounifieddistinctivebrsareprovidedsothereisnounifiedcustomerexperience.Differentserviceplatfmsstalonetot
10、hedetrimentofthemultinationalbruserloyalty.Tobesuccessfulmultinationaloperatsneedtobuildunifiedserviceplatfmsshtentheprovisioningofnewservicesmaintaintechnicalleadershipestablishacompetitiveedgewithdifferentiatedservices
11、.HowtobuildanedgeinMNCICTmarketIncreasinglymemultinationalcompaniesareemergingexpingbringingastrongerdemfICT.InadditiontotelecomoperatsIBMotherprofessionalITservicecompaniesalsoarecompetingtoprovideprofitableICTservicesf
12、multinationalcompaniesinthefastgrowingmarkets.FmultinationaloperatsthegreatestchallengeistopreventtheirwksfrombecominglowvaluepipelinesthroughwhichprofessionalITservicecompaniesgetthebulkofserviceprofits.ICTservicesfmult
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