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1、妊誓j名7;盾特成o,~’,4一、,、‘J‘‘二一攀謄滾:溺秘壤j專(zhuān)’7鵠工商管理(EMB。A)薪殼旁高。市場(chǎng)蕾誥j、、籠簡(jiǎn)蘸蕹通‘鋪展硒寥AbstractUnderthepullingofthreecarriagesofinvestmenLconsumptionandforeignexportChina’sCconumysuchascompositeeconomicstrength,nationalfinancialresources
2、situationorpeople’sincomelevel,etc,havesteppedandgoneuptoanewstagein2003UnderthebackgroundthoughtheperplexingofunfavorableFactorsrisingbyalargemargininthepriCeofmaintawmaterialetc,atthebeginningoftheyearChina。shouseholda
3、pplianceindustryhavestillobtainedhistoricalhi【ghgrowth,tworespectinproduceandexporthavemadenewbreakthrough,anditismoreunshakablethatChinabecomesthemanufacturingcenterofglobalelectricalhomeappliancesTheairconditionertrade
4、astheleaderoftheChineseelectricalhomeapplianceshasadvancedbyleapsandboundsinrecentyearsTheoutputoftheaircondit;onerin2003was48,125000,increasedby474%comparedtothatin2002andamongthemexportquantumin2003was16,439,800,double
5、morethanthatin2002Theouttmtoftheairconditionerinthefirsthalfof2004was38,950,000,havealreadyreached80%oftheannualproductionof2003,anditisestimatedthattheannualproductionof2004couldexceed50millionInthefaceofswiftandviolent
6、developmentoftheairconditionermarkethow婦judgeandholdthiskindofdevelopmenttrendandhowtoanalyzeandcatchthisopportunityfordevelopmentcorrectlyarerealisticbuturgenttasksinfrontofmanufacturingenterpriseofnumerousairconditione
7、rsInviewoftheforegoingconsiderationsonthebasisofinvestigationtogatherwiththepersonswhoa,ecorrelatedwiththetradethispaperfetchessuchmethodsasmarketsurveygentlecaseanalysis,marketrequireanentforecastingereu%thetheoryknowle
8、dgestudiedmadtheinformationmaterialcollectedandgraspedandseriouslyanalyzesm瞄1surcsandstrategicchoicesthatmanufacturingenterpriseshouldtakeinlightofthemarketdemandstateofairconditionerofourcoLmtly)theconstitutionandbuywil
9、lofairconditionerconsumersfinallygivessomesuggestionsInviewofthis,1thinkthatthedemandoftheairconditionermarketwillcontinueincreasinginthefollowingseveralyears,consumerswillpaycloseattentiontothequalityandpfccoftheaircond
10、itionerfurthersothemanufacturingenterpriseoftheairconditionerespeciallybrandenterpriseshouldmakethegooddevelopment蛐陽(yáng)吣choosethemarketingmodemixedwithtraderflowslogisticsandinformationflows,finallymakeeffortsforthedevelopm
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