marketing市場營銷專業(yè)詞匯中英文對照表

1、1市場營銷專業(yè)詞匯中英文對照表市場營銷專業(yè)詞匯中英文對照表MarketingManagement營銷管理NewProductsDevelopment新產(chǎn)品開發(fā)ServiceIndustryMarketing服務(wù)業(yè)營銷Advertising廣告BusinessNegotiation商業(yè)談判InternationalMarketing國際市場營銷SalesChannels銷售渠道PublicRelationship公共關(guān)系ConsumerB

2、ehavi消費(fèi)者行為SystemsofManagementInfmation管理信息系統(tǒng)MarketingResearch營銷調(diào)研accessibility可進(jìn)入性accessyequipmentmarkets附屬設(shè)備市場accountmanagementpolicies客戶管理策略positioning定位marketsegmentation市場細(xì)分salespromotion銷售促進(jìn)advertisingfeedback廣告反饋ad

3、vertisingfrequency廣告頻率advertisingmedia廣告媒體advertisingreach廣告接受人數(shù)advertisingmessage廣告信息advertisingsource廣告信息來源agentdleman代理商allowance折讓alteration退換AmericanMarketingAssociation美國營銷協(xié)會annualmarketingplan年度營銷計劃assurance保證atti

4、tudesofconsumers消費(fèi)者態(tài)度availability可獲得性供貨能力awareness（產(chǎn)品）知曉度知名度babyboomers嬰兒潮出生的一代人backwardchannelsfrecycling回收的后向渠道backwardintegration后向垂直一體化banneradvertisements橫幅標(biāo)語廣告barcodes條形碼barter實(shí)物交易basicphysicalneeds基本生理需要BCGGrowSha

5、reMatrix波士頓增長份額矩陣befetests事前測試BehaviScanInfmationResourcesInc.行為掃描信息源公司behaviouralanalysis行為分析behaviouralhierarchies行為層級benchmarking基準(zhǔn)benefitclusters利益群體benefits利益Benz奔馳billing帳單birthrate出生率blanketpurchaseder一攬子采購合同blind

6、pairedcomparisontesting雙盲比較測試bluecollars藍(lán)領(lǐng)bottomline底線盈虧一覽結(jié)算線brawareness品牌意識認(rèn)知brextensions品牌擴(kuò)展brloyalty品牌忠誠度brmark品牌標(biāo)志brname品牌名稱brpositioning品牌定位brrecognition品牌識別brstrategies品牌戰(zhàn)略br品牌bringstrategy品牌化戰(zhàn)略bring品牌化brsequity品牌的

7、價值breakevenanalysis盈虧平衡分析breakevenvolume盈虧平衡產(chǎn)量breathofproductasstment產(chǎn)品線的寬度bribery賄賂BritishAirways英國航空公司brokers經(jīng)紀(jì)人budgeting預(yù)算bundle捆綁BureauofCensus人口統(tǒng)計局businessstrengthrating商業(yè)能力評分businessplan商業(yè)計劃businessposition經(jīng)營地位busi

8、nesssect商業(yè)部門businessservicesmarkets商業(yè)服務(wù)市場businessstrategies經(jīng)營戰(zhàn)略businessunitstrategy經(jīng)營單位戰(zhàn)略buybackallowances回購折讓buybackarrangements產(chǎn)品返銷buyersbargainingpower買方的討價還價能力buyers采購者buyingbehavi購買行為buyingcenter采購中心buyinginertia購買慣

9、性buyingintention購買意圖buyingoffices連鎖商店的進(jìn)貨中心3controlstrategies控制戰(zhàn)略conveniencefoodstes便利食品商店conveniencegoods便利品convenience服務(wù)的便利性cebenefitproposition(CBP)核心利益方案提議collarydatamethod推定數(shù)據(jù)法cpateHQ公司總部crectiveaction矯正行動costanalysi

10、s成本分析costeffectiveness成本有效性costleadershipstrategy成本領(lǐng)先戰(zhàn)略costofcapital資本成本costofgoodssold(COGS)產(chǎn)品銷售成本costreductions降低成本產(chǎn)品costvolumerelationship成本數(shù)量關(guān)系costientedpricing成本導(dǎo)向定價法costplusmarkuppricing成本加成溢價定價法costsbenefitsofmark

11、etingfunctions營銷職能的成本和效益costsofcompetits競爭者成本costsofdistribution分銷成本countertrade對等貿(mào)易courtesy禮貌coverageofgeographicmarket地域性市場的范圍coverageofrelevantretailers相關(guān)零售商的銷售范圍credibility信譽(yù)creditterms信貸條款criticalassumptions關(guān)鍵假設(shè)cros

12、selasticity交叉彈性customarypricing習(xí)慣性定價法customeranalysis顧客分析customercontact顧客接觸customerdem顧客需求customerintimacy顧客親密度customerloyalty顧客忠誠度customerneed顧客需要customerganizationofsalesfce按客戶組織銷售隊(duì)伍customerretention顧客維系保留customersati

13、sfaction顧客滿意度customersegmentpricing顧客細(xì)分市場定價customerservice顧客服務(wù)customerientedpricing顧客導(dǎo)向定價法customersperception顧客感知dataconfidentiality數(shù)據(jù)保密dataresearch數(shù)據(jù)研究datasources數(shù)據(jù)來源dealers經(jīng)銷商deceptiveadvertisements欺騙性廣告deciders決策者decl

14、iningmarkets衰退市場decoding解碼defectrate缺陷率defenderstrategy防御型戰(zhàn)略defensivenewproductdevelopmentstrategy防御性新產(chǎn)品開發(fā)戰(zhàn)略defensivepositioning防御性定位deliverytime交付時間delivery配送demacteristics需求特征demcurve需求曲線demientedpricing需求導(dǎo)向定價法demograp

15、hicenvironment人口統(tǒng)計環(huán)境departmentstes百貨商店dependability可靠性deregulation放松管制deiveresearch描述性研究designdecisions設(shè)計決策desiredpercentagemarkuponretail預(yù)期零售利潤率desiredpercentagereturn預(yù)期回報率determinantattributes關(guān)鍵屬性determinants決定因素differ

16、entresponses差別反應(yīng)differentiatedmarketing差異化營銷differentiationovertime不同時間的差異differentiationstrategy差異化戰(zhàn)略differentiation差異化diffusionofinnovationthey創(chuàng)新擴(kuò)散理論dimension因素dimensionsofquality質(zhì)量維度directcostingprofitabilityanalysis直