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1、ABSTRACTThecomingofdigitalerahasbroughttheflourishingmarketofdigitalproductsandstimulatednloreandmolestrongcompetitionatthesametimeTheproblemsfor矗lstallcetheunreasonablesystemsimplextype，unscientificmanagement，inefficien

2、tchannelcooperationandcommunicationbadconflictsinchannelmemberetcareemerginggraduallyTheseinfluencedtheeconomicbenefitsandcompetitivepredominanceseriouslySotheenterprisesfordigitalproductsmustinnovatethetraditionalmarket

3、ingchannelsystemiftheywanttoprevailamongforcefulcompetitionsieanalyzethemarketingchannelssystematicallyaccordingtomarketdemandandestablishmorecompetitivemarketingchannelsfordigitalproductsOnthebasisofformerresearchinthec

4、ontemporarymarketingfieldsthisthesissearchesthetheorybasisofdomesticmarketingchannels，analyzespresentmarketstatusandtraditionalchannelsfordigitalproducts，discoversthedefects，bringsforwardthreewaysforchannelinnovationandc

5、oncludesdetailedchannelinnovationpatternswhichCanfitfordomesticdigitalindustries1wishICanprovidenewandcomprehensivesolutionfordomesticchannelinnovationofdigitalindustriesThisthesisisdividedintofourpartstotallyThefirstcha

6、pteristhesummarizationofmarketingchannelFirstlyreviewtheclassicaltheorysecondlydiscussthreerelationsinmarketingchannelbrieflylastlyforecasttheprospectsofmarketingchannelThesecondchapteraimstodomestictraditionalmarketingc

7、hannelsandexistentdefectsfordigitalproductsOnthebasisofthedetailedanalyzationoftraditionalagencymodefordigitalproductsthischapterraisesprimarydefectsinexistingmarketingchannelsfordigitalproductsanddiscussesthemicrocosmic

8、andmacroscopicalcauseindepthThischapteralsaisesseveralsampleswhichtakesplaceduringthecourseofdevelopmentofdomesticdigitalenterprisesandemphasizestheharmledtobythedefectsThethirdchapterdiscusseshowtoestablishmorecompetiti

9、vemarketingchannelsfordigitalproductsfromstrategicviewpointThischapterincludesthreeaspectsiethemarketingchannelintegration，conversereestablishfordigitalproductsandterminalsalesofdigitalproductsforthesakeofprovidingthreea

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