另辟蹊徑 增強(qiáng)核心競爭能力.pdf

1、重慶大學(xué)碩士學(xué)位論文另辟蹊徑增強(qiáng)核心競爭能力姓名：戴旭濤申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：張衛(wèi)國20020101重鏖查蘭堡主蘭竺堡苧壘塑!璺竺AbstractLiquorisoneofmesymboloftraditionalculture，havinglaStedforoVer5000yearsRecenny，becauseoftleehaI】geofcusto】mersneeds，meVolumeof1iquormarket

2、haSbeendecreasingcontinuouslyForthisreason，liquoriscalledmeindusf口四sHnd。wnButaRerseriousrcsearch，wefindthatthereisstilllargespaceforliquormanufacturer，especiallyinthepresentconditionthatthewhoIeindustryhaSnotbeendevelope

3、denough，theleaderoftheindustryhasgreatpotentialtogrowgreatJy^DLmngthisperiod，itjst11ebestchoicefort11eindustryleadertocorrectlypositiontheco旭∞州，PfP胛c已，andconductexpa王1siont11rou曲utili2ethe∞旭co打妒ef￡“ceLuzhoulaojiaoisafamo

4、usliquormanufacturer，enjoyinggoodreputationintheindustryButbecauseofmistakeinstmtegy，ithassufreredpoorperformanceinthepastsevemlyears，Accompanyingwithmecentralizationofthewholeindustry’LuzhoulaojiaofacesgreatchalIengeofs

5、urviVal，andgoodoppormlljtytodeveloponeselfasweIlHowtost陀ngthenthecofecompetencetoenabletheconlpanytogetsuccessinseVereconlpetitionisanurgentproblemtosolVeT11roughthea11alysisofSWOT’thisstudyconcludestheassuInptionofLuzho

6、ulaojiao’srelateddiversificationmethodres協(xié)uraIlt疔anchiseThestudyshowsthatthisdiversincationcanbcpositiveins訂en垂heningthecorecompetence，decreasingt11e“sk，geningneweconomic伊owchCorrespond謝也the傳asibilit)『studyofthisdiversi矗

7、cationstrategyitalsostudiesthepossibleaccesstocorecompetence，atldthestrategy—matching，rcsourcematching，economicbenent，cross—relationshipofdia’erentindustriesduringdiversificationKeywords：relateddiVersification，restaurant