旅游景區(qū)網(wǎng)絡(luò)輿情大數(shù)據(jù)分析方案

1、116旅游景區(qū)網(wǎng)絡(luò)輿情大數(shù)據(jù)分析方案旅游景區(qū)網(wǎng)絡(luò)輿情大數(shù)據(jù)分析方案目錄目錄旅游景區(qū)網(wǎng)絡(luò)輿情分析方案..........................................................................................................11.項目目的..........................................................

2、............................................................................11.1實現(xiàn)旅游行業(yè)市場精準(zhǔn)定位............................................................................................11.2實現(xiàn)旅游行業(yè)市場精準(zhǔn)營銷....................

3、........................................................................21.3支撐旅游行業(yè)精準(zhǔn)管理...................................................................................................21.4改善旅游行業(yè)服務(wù)水平.....................

4、..............................................................................22監(jiān)測內(nèi)容....................................................................................................................................22.1

5、監(jiān)測關(guān)鍵詞.......................................................................................................................22.2數(shù)據(jù)方法........................................................................................

6、...................................23.游客認(rèn)知的景區(qū)印象..................................................................................................................33.1游客認(rèn)知的景區(qū)特色..............................................

7、.........................................................33.2游客認(rèn)知的景區(qū)各特色排行............................................................................................53.3景點熱度（網(wǎng)評個數(shù)）.........................................

8、..........................................................63.4景區(qū)門票價格以及游客評論............................................................................................63.5景點交通指南及游客評價.......................................

9、........................................................73.6景區(qū)餐飲食品消費狀況...................................................................................................94景區(qū)游客畫像...........................................

10、.................................................................................104.1年齡分布.........................................................................................................................104.2性別分布

11、.........................................................................................................................114.3出游同伴..........................................................................................

12、...............................124.4出游目的地.....................................................................................................................134.5出游方式.....................................................

13、....................................................................134.6停留時間[數(shù)據(jù)完善中]...................................................................................................144.7旅游消費【數(shù)據(jù)完善中】.....................

14、........................................................................154.8住宿方式【數(shù)據(jù)完善中】.............................................................................................154.9出游時間(網(wǎng)評時間)........................

15、...............................................................................154.10出游目的[數(shù)據(jù)完善中].................................................................................................164.11關(guān)注媒體（網(wǎng)評來源）...........

16、....................................................................................161.項目目的項目目的1.1實現(xiàn)旅游行業(yè)市場精準(zhǔn)定位實現(xiàn)旅游行業(yè)市場精準(zhǔn)定位大數(shù)據(jù)將打破傳統(tǒng)數(shù)據(jù)的樣本量小、時間滯后、準(zhǔn)確度低等瓶頸，基于大數(shù)據(jù)數(shù)學(xué)模型對市場進行精準(zhǔn)預(yù)測；3163.游客認(rèn)知的景區(qū)印象游客認(rèn)知的景區(qū)印象3.1游客認(rèn)知的景區(qū)特色游客認(rèn)知的景區(qū)特色海洋湖泊瀑