中國醫(yī)藥營銷環(huán)境的變化及制藥企業(yè)的醫(yī)藥營銷戰(zhàn)略.pdf

1、上海交通大學碩士學位論文中國醫(yī)藥營銷環(huán)境的變化及制藥企業(yè)的醫(yī)藥營銷戰(zhàn)略姓名：王偉紅申請學位級別：碩士專業(yè)：工商管理指導教師：黃沛20020623TheChangeofMedicineMarketingEnvironmentinChinaandtheCorrespondingStrategyAdoptedbythePharmaceuticalEnterprisesABSTRACTMedicinemarketingisanewconcept

2、introducedintoChinaintheendof1980sTherearefewpeopleengagedintheresearchworkinthisfieldMoreover，theconceptofpuresaleshasalwaysoccupiedadominantpositioninthepeople’Smind；eventhemedicinemarketingpersonnelthemselvesareshorto

3、facorrectanddeepunderstandingoftheconceDtofmedicinemarketingtosomeextentInaddition，withthedisorderandineffectivesupervisionandadministrationinthemarket。someproblemsariseinthetradeaccordinglyTlliSarticleaimstoanalyzesomep

4、roblemsexistinginthemedicinemarketduetothechangeofthemedicinemarketingenvironmentinourcountryandcomeupwiththecorrespondingstrategYtosolvetheseproblemsFirstofall，thearticleintroducesthegeneralproceduresinmedicinemarketing

5、andthechangeofthemedicinemarketingenvironmentintheprocessofitsdevelopmentinChinaandtheanalysisofitsfeaturesThenthearticlemainlycarriesouttheresearchintosomeproblemsthepharmaceuticalenterprisesandmedicinemarketingpersonne

6、lhavemetinthemedicinemarketIntheprocessofresearch，thetheoriesofsuchcoursesasmarketing，administrafiontheorganizationalbehavioretcareapplied，covenngthescopefromthemedicinemarketingstrategyadoptedbytheenterpriseitselftochan

7、geoftheenterprisestrategyinmanagementofitsmedicinemarketingpersonnelBasedonthepracticalresearchintothemedicinemarketingstrategYadoptedbyWyethⅥmitehallPharmaceuticalCoinChinaandthewriter’Sownworkexperiencesinthatcompany，t

8、hearticleattemptstosummarizeandcomeupwithsomeproposalandstrategy，SUchastheproposalthatthepharmaceuticalenterpriseshouldgiveprominencetoitsbrandandthestratc：gYinmanagementoftheclientsrelationandconstructionoftheenterprise