趕團(tuán)網(wǎng)商業(yè)計(jì)劃書

1、趕團(tuán)網(wǎng)商業(yè)計(jì)劃書趕團(tuán)網(wǎng)商業(yè)計(jì)劃書BusinessPlan［指定聯(lián)系人］［職務(wù)］［電話號(hào)碼］［電子郵件］［地址］［城市］［郵政編碼］保密須知保密須知本商業(yè)計(jì)劃書屬商業(yè)機(jī)密，所有權(quán)屬于趕團(tuán)網(wǎng)。其所涉及的內(nèi)容和資料只限于已簽署投資意向的投資者使用。收到本計(jì)劃書后，收件人應(yīng)即刻確認(rèn)，并遵守以下規(guī)定：1）若收件人不希望涉足本計(jì)劃書所述項(xiàng)目，請(qǐng)按上述地址盡快將本計(jì)劃書完整退回；2）在沒有取得趕團(tuán)網(wǎng)的書面同意前，收件人不得將本計(jì)劃書全部和或部分地予以

2、復(fù)制、傳遞給他人，影印、泄露或散布給他人；3）應(yīng)該像對(duì)待貴公司的機(jī)密資料一樣的態(tài)度對(duì)待本計(jì)劃書所提供的所有機(jī)密資料。商業(yè)計(jì)劃書不可用作銷售報(bào)價(jià)使用，也不可用作購買時(shí)的報(bào)價(jià)使用。第六章企業(yè)形象與文化................................................................................................................316.1理念識(shí)別（

3、MI）..............................................................................................................316.1.1公司名稱................................................................................................

4、.................316.1.2公司愿景.................................................................................................................316.1.3公司宗旨....................................................................

5、.............................................326.1.4公司價(jià)值觀.............................................................................................................326.2行為識(shí)別（BI）.........................................

6、.......................................................................326.2.1內(nèi)部營造.................................................................................................................326.2.2外部營造..............

7、...................................................................................................326.3視覺識(shí)別（VI）............................................................................................................

8、...33第七章企業(yè)戰(zhàn)略與規(guī)劃................................................................................................................347.1戰(zhàn)略環(huán)境分析..................................................................................

9、..................................347.1.1網(wǎng)站外部環(huán)境分析.................................................................................................347.1.2網(wǎng)站內(nèi)部資源分析...........................................................

10、......................................347.2網(wǎng)站戰(zhàn)略發(fā)展及規(guī)劃........................................................................................................357.2.1公網(wǎng)站略定位...................................................

11、......................................................357.2.2公司發(fā)展方向.........................................................................................................36第八章風(fēng)險(xiǎn)規(guī)避與退出機(jī)制..................................

12、......................................................................378.1風(fēng)險(xiǎn)分析............................................................................................................................378.1.2同業(yè)競(jìng)爭風(fēng)險(xiǎn)....

13、.....................................................................................................378.1.2供應(yīng)商風(fēng)險(xiǎn)...........................................................................................................

14、..378.1.3網(wǎng)絡(luò)風(fēng)險(xiǎn).................................................................................................................378.1.4財(cái)務(wù)風(fēng)險(xiǎn)...................................................................................

15、..............................378.1.5人力資源管理風(fēng)險(xiǎn).................................................................................................388.1.6決策風(fēng)險(xiǎn)...................................................................

16、..............................................388.2融資與退出........................................................................................................................388.2.1融資...................................

17、......................................................................................388.2.2退出.........................................................................................................................38第九

18、章財(cái)務(wù)預(yù)測(cè)與分析................................................................................................................409.1財(cái)務(wù)原則與財(cái)務(wù)假定......................................................................................

19、..................409.2投資數(shù)據(jù)預(yù)測(cè)....................................................................................................................409.2.1固定資產(chǎn)投資..............................................................

20、...........................................409.2.2流動(dòng)資產(chǎn)投資.........................................................................................................419.2.3無形資產(chǎn)資產(chǎn)..............................................

21、...........................................................419.3銷售收入預(yù)測(cè)....................................................................................................................419.4成本預(yù)測(cè).........................

22、...................................................................................................429.5利潤預(yù)測(cè)................................................................................................................

23、............439.6財(cái)務(wù)評(píng)價(jià)............................................................................................................................449.6.1試算利潤表...............................................................

24、..............................................449.6.2試算現(xiàn)金流量表.....................................................................................................449.6.3凈現(xiàn)值分析...............................................

25、..............................................................459.6.4內(nèi)部報(bào)酬率.............................................................................................................459.6.5敏感性分析.........................