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1、6ThefollowingwaswrittenasapartofanapplicationfasmallbusinessloanbyagroupofdevelopersinthecityofMonroe.“AjazzmusicclubinMonroewouldbeatremendouslyprofitableenterprise.Currentlythenearestjazzclubis65milesawaythusourpropose
2、dclubtheCNotewouldhavethelocalmarketalltoitself.PlusjazzisextremelypopularinMonroe:over100000peopleattendedMonroe’sjazzfestivallastsummerseveralwellknownjazzmusiciansliveinMonroethehighestratedradioprograminMonroeis‘Jazz
3、Nightly’whichairseveryweeknight.Finallyanationwidestudyindicatesthatthetypicaljazzfanspendscloseto$1000peryearonjazzentertainment.ItisclearthattheCNotecannothelpbutmakemoney.”Itiswidelyheldbeliefthatit’salwayswisetoinves
4、tinsomethingwelcomedwhilenoteasilyavailableinanarea.ObviouslythearguerisconfidentinmakingsatisfactyprofitbyhavingajazzmusicclubinMonroewherejazzmusicisprevailingwhilenorelevantclubexists.Theargumentseemssoundconvictiveat
5、firstglancebutIamafraidthattherearesomeflawsinitthatunderminedthevalidity.ThearguersawJazz’sattractioninMonroewherethehighestratedradioprogramisJazzrelevant.HencehestraightlydeclaresthataJazzclubwillhaveagoodlocalmarkett
6、here.Butnowadayspeoplearebusywiththeirjobsmightnothaveenoughtimetopatronizeclubsasfrequentlyasbefe.ThankstotheradioCDsetseveryonecanenjoymusicanytimeanywhere.Finstanceontheirwaybackhomewhenpreparingdinnerbefesleeping.Whi
7、legoingclubsontheotherhmightbesomethingtooluxuriousfthemtoaffdflackingoftime.AfurtherinvestigationonhowoftenpeopleofMonroewillgotojazzclubsisneededbefethearguercansweepoutthedoubtwhethertheCnoteclubwillhaveenoughcustomer
8、.Jazzasanyotherfmsofartshasitsownrelativestablegroupofbuffswhoarelikelytosticktoseveralartistsfalongtimewhichmeanspeoplewillnotturntoanotherclubartistsoeasilyastryanotherbrofmilk.SoiftheinvestsofCnotewanttoseegoodrewardw
9、hattheyhavetodoismuchmethanjustbuildtheclubinvitesomejazzmusicians.IftheyfailedtoofferappealingcaseofmusicianstoresidentsofMonroeI’mafraidthesincerefanswillburdentodrive65milestoanotherclubsimplerjuststayathomelisteningt
10、oCDsoftheirfavitesingers.Thearguerquotesfromanationwidesurveythatapproximately$1000isspentbyatypicalbuffonjazzentertainmentshepresentsitasstrongproofthattheCnotewillhaveabrightfuturewiththegenerosityofjazzfans.Butit’srat
11、hernavetobelievethatconsiderablepartofthis$1000willbespentonCnotebecauseit’shighlypossiblethatinvestonHiFiCDsmusicinstrumentsoccupyalargepartwhilespendingongoingclubsmightbejusttrifles.Ifthearguercanpresentwithspecifiedi
12、temsofthepercentagesspentondifferentkindofjazzconsumingthenwecanhavemeadditionalimprovementintheserviceitprovidesthanthosetheydeserve.Theproptionthat80%respondentsaresatisfiedwithEZ’sperfmanceseemstobeconvincing.Howevert
13、herearequestionablefacts:Willtherespondentsstillbesatisfiedevenifthepricerises25%HavetherespondentsgotthechancetotryABCWaste’sservicethusgaveafaircomparisonbetweenthetwoThearguerobviouslyignedthesebyonlyfocusontheabsolut
14、efigure.Everyonelikestogetbetterserviceonrelativelylowerprice.Butwhenthingsarenotthecaseasecondconsiderationwithrationalanalysiscomparisonevaluationisneededtoseewhethertheexpensiveonereallywthit.24Thefollowingappearedina
15、memofromthepresidentofVivaTechamanufacturerofhightechmedicalequipment.“Indertoreducecostsweshouldclosesomeofourexistingsmallassemblyplantsbuildalargecentralplant.Grviewwouldbeanideallocationfthisnewplant.Firstofthelocati
16、onsthatwehaveconsideredGrviewhasthelargestadultpopulationsothatwewillbeabletostaffourplantquicklyeasily.SecondsincetheaveragewageearnedbywkersinGrviewislessthanthatintheotherlocationsweshouldbeabletokeepproductioncostslo
17、w.LastasaninducementfustobuildthereGrview’stowncouncilhasofferedtoallowustooperatefthefirstthreeyearswithoutpayingcitytaxes.”GrviewseemstobethebestchoiceasthenewlocationfalargecentralplantofVivaTechinthearguer’spointofvi
18、ewwithitssufficientadultpopulationlowaveragewagelevelthethreeyears’taxesfreepolicyofferedbythetowncouncil.Thesecertainlywillbeadvantagesfsuchindustriesasmassiveproductivitywhichneedalotoflabsinlowwages.Whenthingscometohi
19、ghtechindustrieslikeVivaTechhowevermuchmeimptantthingshavetobetakenintoconsiderationbefemakingdecisiononsuchimptantthingsasnewplantlocation.HighTechindustriesunliketraditionalindustrieslikeironsteelindustrytextilesindust
20、rywhichneedcheapmassivelabswithoutspecialrequestfhighintellectualcomplextechniqueslookfwardtotheirqualifiedemployeestohavespecificknowledge.VivaTechfocusesonthemanufactureofhightechmedicalequipments.Sothosewithoutrelevan
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