戰(zhàn)略管理與技術(shù)進步是當(dāng)前中國企業(yè)創(chuàng)世界名牌的關(guān)鍵.pdf

1、北方交通大學(xué)碩士學(xué)位論文戰(zhàn)略管理與技術(shù)進步是當(dāng)前中國企業(yè)創(chuàng)世界名牌的關(guān)鍵姓名：姜德義申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：關(guān)忠良2001.2.1Absrtaet_——_——————_—————●—————__————_————__—————_——_——_—————●————●_—————_——————————一一一一。一AbstractTheproductbrandincarnatesdiathesisandcreditstandi

2、ngaswellasimageofanenterpriseinthemodemmarketcompetitionItisalsotheembodimentofthediathesesandimageofanationItisimpersonallyrequiredfora13enterprise，whichneedstosurviveandtobedevelopedundertheconditionofmarketeconomv’tha

3、ttheimportance1sattachedtoestablishinganddevelopingtheproductbrandThisPaDerbringsfoFwardtwokeyelementsforChineseenterprisesnowadayswhichwishtoestablishanintemationalfamousbrandandconductsanessentiaIanalysisOntheChinesece

4、mententerprisesonthebasisofreferringtothedomesticandforeigntheoriesabouttheproductbrandandthesuccessfulexperiencesofthewellknowncompanieshavingsetupafamousbrandaSwellasthehomepracticalcircumstancesBrandoperationiSthecore

5、ofotheractivities，whichrunsthroughthewholeprocessofthecompanybusinessInordertoparticipateproperlyinthecompetitionoftheintemationalmarket，autochthonousenterprisesmustpaycloseattentiontotheestablishmentanddevelopmentofthei

6、rownbrandAtthepresenttime，thetrendofeconomyglobalizationiSoutstandinglyrepresentedinthea∞ectsof也attheglobalizationofdomesticmarketiScontinuouslyacceleratedandworldwideconsumptiontrendisconstantlystrengthenedItisthebrando

7、utputthatisoneofthemostimportantmethodsforforeignhugemultinationalstotakethemarketshareAproductbrandiSeffectedbyvariousfactorsandtherearedi肫fencesamongWaysandmethodswhichareusedbyenterprisestoestablishafamousbrandworldwi

8、debutsimilarfeaturesandcharacteristicsareremainedamongthefamousbrandsIfaChineseenterprisewantstocreateanintemationalfamOBSbrandinthepresentcircumstancehomeandabroad，strategymanagementandtechnicalimprovementaretwothemosti

9、mportantelementsStrategymanagementCanhelpanenterprisetomake，atastrategiclevel，astrategyfordevelopingafamousbrandandtoimplementlt，SOthattheshortcomingof“GrOWsmall1iveshort”forChinesebrandswillbeconqueredTechnicaIimproveme