銀行服務(wù)類財(cái)經(jīng)互聯(lián)網(wǎng)站點(diǎn)的商業(yè)可行性研究.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文銀行服務(wù)類財(cái)經(jīng)互聯(lián)網(wǎng)站點(diǎn)的商業(yè)可行性研究姓名：趙越申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：市場(chǎng)營(yíng)銷指導(dǎo)教師：汪凱仁2000.5.1AbstractThisarticleprovedthecommercialfeasibi]ityofabankingservicebasedfinancewebsiteBystudyingoncurrentChinesewebsites，theauthorfindsoutamarketnichewher

2、eiSavirtualfinancialcommunitybasedonbankingserviceInthiScase，theauthorproveditsfeasibilityintheaspectofmarketing，productstrategy，businessmodel，organizationaswellaSfinancingBUSlhessmodel1SabasiCmodelonwhichacompanyexlsts1

3、talsomeanswhereacompanyisinthevaluechainForsuchaInternetcompanynow，businessmodelisverydifficulttoevaluatebecauseoftheuncertaintyofInternetandthereisnOstandardmethoduntilnowInthearticle，theauthorstudiedtheexistingChineseI

4、nternetcompanies’businessmodelbyclassificationandgeneralanalysisBasedonitthebusinessmodelof”oh—today”wasprovenworkForOhtoday’Sindustrialpositioning，theauthorstudiesitagainusingFive—StrengthModeTheresultoftheanalysisisals

5、opositiveMarketingexecutionisoneofimportantaspectoffeasibilityBasedonhisworkingexperiencein99STOCK，theauthorpresentstheproperwayofmarkingofsuchainternetprojectandthecOrrespondentorganizationFinancingexecutionisalsoimport