diy小店創(chuàng)業(yè)計(jì)劃書(shū)

1、手工DIY專營(yíng)店創(chuàng)業(yè)計(jì)劃書(shū)1—手工DIY專營(yíng)店創(chuàng)業(yè)書(shū)參賽學(xué)院：人文學(xué)院創(chuàng)業(yè)團(tuán)隊(duì)成員：手工DIY專營(yíng)店創(chuàng)業(yè)計(jì)劃書(shū)3目錄目錄一、公司介紹.................................................................51.1公司名稱.................................................................................

2、...........................................51.2公司LOGO............................................................................................................................51.3公司理念...................................

3、.........................................................................................51.4DIY摘要..........................................................................................................................

4、....6二、產(chǎn)品介紹..................................................................................................................................7三、市場(chǎng)分析........................................................................

5、..........................................................91.1市場(chǎng)前景............................................................................................................................91.2需求分析及目標(biāo)市場(chǎng)定位...............

6、................................................................................101.3競(jìng)爭(zhēng)分析...........................................................................................................................12四、SWOT

7、分析................................................................................................................................12五、營(yíng)銷策略..................................................................................

8、................................................151.1總體戰(zhàn)略..........................................................................................................................151.2店鋪模式................................

9、..........................................................................................151.3選址...........................................................................................................................

10、.......151.4店面構(gòu)造..........................................................................................................................151.5分銷渠道策略.......................................................................

11、...........................................151.6宣傳推廣策略...................................................................................................................161.7廣告策略..........................................

12、.................................................................................17六、生產(chǎn)計(jì)劃..................................................................................................................................1

13、81.1市場(chǎng)預(yù)測(cè)...........................................................................................................................181.2銷售預(yù)測(cè)................................................................................

14、...........................................191.3銷售計(jì)劃...........................................................................................................................191.4生產(chǎn)計(jì)劃....................................

15、.......................................................................................20七、管理團(tuán)隊(duì).............................................................................................................................

16、.....211.1管理機(jī)構(gòu)...........................................................................................................................211.2關(guān)鍵管理人員........................................................................

17、...........................................221.3激勵(lì)和約束條件...............................................................................................................231.4管理人員.............................................

18、..............................................................................23八、財(cái)務(wù)計(jì)劃..................................................................................................................................241.

19、1財(cái)務(wù)匯總...........................................................................................................................24（一）投入費(fèi)用預(yù)測(cè).................................................................................

20、...........................24（二）財(cái)務(wù)度報(bào)表預(yù)測(cè)........................................................................................................241.4資金來(lái)源....................................................................

21、.......................................................261.5資金流向...........................................................................................................................261.6退出策略........................

22、...................................................................................................26三、關(guān)鍵風(fēng)險(xiǎn).................................................................................................................