diy小店創(chuàng)業(yè)計劃書

1、手工DIY專營店創(chuàng)業(yè)計劃書1—手工DIY專營店創(chuàng)業(yè)書參賽學院：人文學院創(chuàng)業(yè)團隊成員：手工DIY專營店創(chuàng)業(yè)計劃書3目錄目錄一、公司介紹.................................................................51.1公司名稱.................................................................................

2、...........................................51.2公司LOGO............................................................................................................................51.3公司理念...................................

3、.........................................................................................51.4DIY摘要..........................................................................................................................

4、....6二、產品介紹..................................................................................................................................7三、市場分析........................................................................

5、..........................................................91.1市場前景............................................................................................................................91.2需求分析及目標市場定位...............

6、................................................................................101.3競爭分析...........................................................................................................................12四、SWOT

7、分析................................................................................................................................12五、營銷策略..................................................................................

8、................................................151.1總體戰(zhàn)略..........................................................................................................................151.2店鋪模式................................

9、..........................................................................................151.3選址...........................................................................................................................

10、.......151.4店面構造..........................................................................................................................151.5分銷渠道策略.......................................................................

11、...........................................151.6宣傳推廣策略...................................................................................................................161.7廣告策略..........................................

12、.................................................................................17六、生產計劃..................................................................................................................................1

13、81.1市場預測...........................................................................................................................181.2銷售預測................................................................................

14、...........................................191.3銷售計劃...........................................................................................................................191.4生產計劃....................................

15、.......................................................................................20七、管理團隊.............................................................................................................................

16、.....211.1管理機構...........................................................................................................................211.2關鍵管理人員........................................................................

17、...........................................221.3激勵和約束條件...............................................................................................................231.4管理人員.............................................

18、..............................................................................23八、財務計劃..................................................................................................................................241.

19、1財務匯總...........................................................................................................................24（一）投入費用預測.................................................................................

20、...........................24（二）財務度報表預測........................................................................................................241.4資金來源....................................................................

21、.......................................................261.5資金流向...........................................................................................................................261.6退出策略........................

22、...................................................................................................26三、關鍵風險.................................................................................................................