共享雨傘商業(yè)計劃書

1、目錄目錄目錄...............................................................................................................................1第一章執(zhí)行摘要...............................................................................

2、........................51.1項目概述........................................................................................................51.1.1項目背景..........................................................................

3、...................51.1.2項目總體描述.....................................................................................71.2項目摘要................................................................................................

4、......71.2.1項目名稱.............................................................................................71.2.2項目承辦單位.....................................................................................81.2.3項目總投資情況.

5、................................................................................81.3產(chǎn)品與服務(wù)簡述............................................................................................81.3.1“XXXXXXXXXXXXX”共享雨傘介紹..........

6、..........................................81.3.2“XXXXXXXXXXXXX”共享雨傘APP介紹...........................................91.3.3廣告商服務(wù)介紹...............................................................................101.4主要財務(wù)指標(biāo)..

7、..........................................................................................111.5項目投資回報..............................................................................................111.6項目未來收益..............

8、................................................................................121.6.1財務(wù)指標(biāo)匯總...................................................................................121.6.2未來市值估算...............................

9、....................................................13第二章承辦單位介紹...........................................................................................152.1承辦單位基本情況.....................................................

10、.................................152.1.1承辦單位名稱...................................................................................152.1.2公司注冊資本..............................................................................

11、.....152.1.3企業(yè)股權(quán)架構(gòu)...................................................................................152.2團隊介紹及經(jīng)營理念..................................................................................152.2.1團隊介紹............

12、...............................................................................152.2.2企業(yè)經(jīng)營理念...................................................................................164.3盈利點與價格定位................................

13、......................................................29第五章項目運營模式與投資SWOT分析.............................................................305.1項目運營模式分析........................................................................

14、..............305.1.1擬定公司組織架構(gòu)...........................................................................305.1.2項目運營模式...................................................................................315.2投資與營銷戰(zhàn)略分析......

15、..........................................................................315.2.1落地規(guī)劃五種戰(zhàn)略分析...................................................................315.2.2戰(zhàn)略規(guī)劃選擇.................................................

16、..................................32第六章項目一階段盈利模式...................................................................................346.1項目營業(yè)收入..............................................................................

17、................346.1.1項目盈利點規(guī)劃...............................................................................346.1.2目標(biāo)達產(chǎn)后盈利點...........................................................................346.2項目目標(biāo)達成..........

18、.....................................................................................35第七章資金投資及使用規(guī)劃.................................................................................367.1項目進度計劃.............................

19、.................................................................367.1.1項目固定資產(chǎn)投資.........................................................................367.2.2流動資金投入......................................................

20、.............................377.3項目總投資估算........................................................................................377.4總投資資金使用...............................................................................

21、...........37第八章財務(wù)分析.....................................................................................................398.1分析依據(jù)..........................................................................................

22、............398.1收入測算......................................................................................................398.2成本核算........................................................................................

23、...............408.2.1管理人員成本核算...........................................................................408.2.2廣告成本.........................................................................................418.2.3其他成本....

24、.......................................................................................418.2.5總成本估算.......................................................................................418.3利潤核算.........................