煙草公司批零合作關系對合作績效影響研究.pdf

1、大連理工大學碩士學位論文煙草公司批零合作關系對合作績效影響研究姓名：陳方文申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：劉曉冰20091219煙草公司批零合作關系對合作績效影響研究TheResearchonInfluenceofCooperationPerformanceuponCoopermionRelationshipbetweenTobaccoCompanyandRetailersAbstractModemtobaccoretailt

2、erminalbuildingrequiresquickresponsetomarketdemandsandseamlesssupplychainanditalsorequirestobaccocompanytochangehisrole，from“officialsandbusinessmen”to”serviceproviders”fromtraditionaltomodemandcirculationenterprisesInth

3、echange，therelationship，betweentobaccocompanyandtobaccoretailers，becomestobeattended，andtheTobaccoPeoplegraduallypaymoreandmoreattentiononthequestionhowtherelationshipimpactsthecooperativeperformanceofthetobaccosupplycha

4、inHowever，therewerefewscholarstos仙dytheproblemduetovariousreasons，andtheywereoftenlimitedinthetobacco’Sadministrativemonopoly，ortheefficiencyoflogistiesanddistributionOntheotherhand，previousresearchesaboutcollaborativere

5、lationshipsareoftenlimitedtoonedimensionortwodimensions，forexample，theyinclinedtostudyoneelementhowtoimpactCOperformance，suchastrust，informationsharing，01“commitmentandfewpeopleintegratedallthedimensionstostudytheirimpac

6、toncoperformance，andtherewerelessexplorationsfortherelationshipsamongallthedimensionsAsaresult，thethesisselectsthedownstreamofChinaTobaccosupplychainastherange，andthecooperativerelationsbetweentobaccocompanyandtobaccoret

7、ailersaStheobjectandittriestostudythemechanism，howwholesaleandretailpartnershipinfluenceontheCOperformanceandthemutualinfluencepathamongthevariousdimensionsAccordingtotherelatedtheoriesandbaSedonthetobaccopractice，thethe

8、sisprovesthattobaccocompanyretailersrelationshipinChinaincludeddependence，contracttrustandinformationsharingandprobesallpathrelationsbetweenvariablesT11estudyusesaresearchmethodconstitutedbytheoreticaldeductionandempiric

9、alanalysis，andselects45ltobaccetailersinAnshanLiaoningprovince，asthesampleThenitgoesondataanalysis，concludingdescriptivestatistics，reliabilitytesting，validitytesting，correlationanalysis，confmnatoryfactoranalysisandstruct

10、uralequationmodelcheckingassumptions111eempiricalresultsshowedthatthecooperativerelationshiphadpositiveimpactonthecooperativeperformance，allofthedependence，contracttrustandinformationsharinghadpositiveimpactonthecooperat

11、iveperformance，dependencehadapositiveimpactOilcontract，contracthadapositiveimpactontrust，contracthadapositiveimpactoninformationsharing，trusthadapositiveimpactoninformationsharing，butdependencehadanegativeimpactontrust一I