銀杏網(wǎng)絡(luò)營銷

1、圖書分類號：密級：畢業(yè)論文(設(shè)計)邳州銀杏網(wǎng)絡(luò)營銷與策劃邳州銀杏網(wǎng)絡(luò)營銷與策劃姓名于瑋學(xué)號專業(yè)指導(dǎo)教師年月日徐州工程學(xué)院成人教育學(xué)院畢業(yè)論文(設(shè)計)目錄1緒論.............................................................................................................................................

2、12邳州銀杏的SWOT分析...............................................................................................................22.1優(yōu)勢分析........................................................................................

3、......................................22.1.1歷史悠久、營養(yǎng)價值高.............................................................................................22.1.2資源豐富、規(guī)模效應(yīng)大.........................................................

4、.....................................22.2劣勢分析..............................................................................................................................22.2.1社會知曉度低、銀杏的加工滯后于種植..........................

5、..........................................22.2.2農(nóng)業(yè)網(wǎng)絡(luò)信息服務(wù)體系落后........................................................................................32.3機遇分析................................................................

6、..............................................................32.3.1邳州銀杏因品質(zhì)優(yōu)良故獲得多項榮譽........................................................................32.3.2現(xiàn)在營銷的手段已多元化，網(wǎng)絡(luò)營銷更是異軍突起....................................

7、............32.4威脅分析..............................................................................................................................42.4.1網(wǎng)絡(luò)中與現(xiàn)實與差別...........................................................

8、.........................................42.4.2網(wǎng)絡(luò)中雙方信任程度低................................................................................................43邳州銀杏的網(wǎng)絡(luò)營銷策略......................................................

9、...................................................53.1自身技能提升與政府鼎力支持..........................................................................................53.1.1加強農(nóng)業(yè)信息化網(wǎng)絡(luò)建設(shè).............................................

10、...............................................53.1.2加強政府部門的領(lǐng)導(dǎo)作用............................................................................................53.2提高邳州銀杏的知名度..................................................

11、....................................................63.2.1與新聞網(wǎng)站掛鉤............................................................................................................63.2.2以旅游促銷售...................................

12、.............................................................................63.3邳州銀杏營銷......................................................................................................................63.3.1發(fā)布信息渠道...

13、.............................................................................................................63.3.2博客營銷與拍賣..................................................................................................

14、..........63.3.3建立完善的配送系統(tǒng)....................................................................................................7總結(jié)............................................................................................

15、.....................................................8致謝.................................................................................................................................................9參考文獻..............