全國電子商務(wù)三創(chuàng)賽省賽優(yōu)秀作品

1、1第四屆全國高?！皠?chuàng)新、創(chuàng)業(yè)、創(chuàng)意”電子商務(wù)大賽第四屆全國高?！皠?chuàng)新、創(chuàng)業(yè)、創(chuàng)意”電子商務(wù)大賽“心動“心動365365”特色禮品網(wǎng)站策劃”特色禮品網(wǎng)站策劃35.4.4快樂分享..............................................................................................315.4.5互動專區(qū)............................

2、..................................................................32第6章公司戰(zhàn)略公司戰(zhàn)略…………………………………………………………………..336.1總體規(guī)劃........................................................................................................3

3、36.2詳細(xì)規(guī)劃........................................................................................................336.2.1短期目標(biāo)..............................................................................................336

4、.2.2中期目標(biāo)..............................................................................................336.2.3遠(yuǎn)期目標(biāo)..............................................................................................34第7章商業(yè)模式商業(yè)模式

5、…………………………………………………..………………357.1商業(yè)模式簡析................................................................................................357.2關(guān)鍵要素.............................................................................

6、...........................357.2.1客戶價值..............................................................................................357.2.2盈利模式.............................................................................

7、.................357.2.3關(guān)鍵資源..............................................................................................367.2.4關(guān)鍵階段.......................................................................................

8、.......36第8章營銷策略營銷策略…………………………………………………………….…….388.1營銷原則........................................................................................................388.1.1三四原則.................................................

9、.............................................388.1.24C原則.................................................................................................388.2營銷策略..........................................................

10、..............................................388.2.1學(xué)生群體營銷策略..............................................................................388.2.2上班族營銷策略...................................................................

11、...............398.2.3禮品生產(chǎn)企業(yè)營銷策略......................................................................398.3營銷推廣........................................................................................................408.3

12、.1初期推廣..............................................................................................408.3.2網(wǎng)站資源合作......................................................................................408.3.3社會化營銷推廣.......

13、...........................................................................408.3.4積分促銷策略......................................................................................418.4其他策略.....................................

14、....................................................................418.4.1贊助高校比賽......................................................................................418.4.2舉辦大學(xué)生原創(chuàng)禮品設(shè)計大賽.................................

15、.................................428.4.3公益慈善...........................................................................................................438.4.4愛心接力..........................................................

16、....................................43第9章財務(wù)分析財務(wù)分析………………………………………………………..…………449.1投資分析........................................................................................................449.1.1資金來源....................

17、..........................................................................449.1.2股本結(jié)構(gòu)與規(guī)模..................................................................................449.1.3資金使用.......................................

18、.......................................................459.1.4投資收益與風(fēng)險分析..........................................................................459.2財務(wù)分析..................................................................

19、......................................469.2.1主要財務(wù)假設(shè)......................................................................................469.2.2主要財務(wù)報表......................................................................