【廣告策劃-ppt】全新寶馬7系發(fā)布會(huì)活動(dòng)執(zhí)行案

1、1,全新BMW 7系發(fā)布會(huì)活動(dòng)執(zhí)行方案,The all-new BMW 7 Series LaunchEvent Manual,請(qǐng)下載后參閱（遮擋可移除）,2,活動(dòng)執(zhí)行指導(dǎo)套裝包括Event Package Contains,1.2.,全新BMW 7系發(fā)布會(huì)指導(dǎo)文件 (1 DVD)- 開(kāi)場(chǎng)歡迎短片，- 全新BMW 7系發(fā)布會(huì)活動(dòng)指導(dǎo)- 施工圖源文件- 平面圖源文件Even

2、t Package includes (1DVD):- Welcome trailer- The all-new BMW 7 Series Launch Manual- Production Drawing of all Construction Items- Artwork File of 2D Layout郵寄資料將于2008年12月19日之前抵達(dá)經(jīng)銷(xiāo)商處Dealer will receive all the DVD

3、 materials before December 19th, 2008,請(qǐng)下載后參閱（遮擋可移除）,目錄Index,整體活動(dòng)概述Event Overall發(fā)布方案要點(diǎn)介紹Launch Concept Options活動(dòng)方案1詳情Concept 1活動(dòng)方案2詳情Concept 2活動(dòng)方案3詳情Concept 3活動(dòng)方案4詳情Concept 4搭建物料制作指引Production

4、 Material Guidelines活動(dòng)流程要點(diǎn)Key Event Logistic Points活動(dòng)準(zhǔn)備時(shí)間表Event Timeline人員分工Manpower Allocation職責(zé)劃分及描述,4-67 - 1415 - 2728 - 4344 - 5051 - 6465 - 7071 - 74757677 - 78,Ro

5、les and Responsibilities3,請(qǐng)下載后參閱（遮擋可移除）,整體活動(dòng)概述Event Overall活動(dòng)時(shí)間: 2009年01月11日 - 2009年01月22日Event Date: Jan 11– 22, 2009,活動(dòng)地點(diǎn):Venue:,經(jīng)銷(xiāo)商展廳，或高端的俱樂(lè)部，會(huì)所， 藝術(shù)館等等…Dealer showrooms, other outdoor premium v

6、enues, i.e. modern,and fashionable gallery or clubhouse etc.出席人數(shù): 60 - 90位 (包括現(xiàn)有及潛在客戶，當(dāng)?shù)孛襟w，合作伙伴，大客戶等)Attendance: 60 - 90 guests (customers & future prospects, selected local media,VIP partners & fleet cu

7、stomers.)活動(dòng)目的 :Event Objectives:?將全新BMW 7系引入當(dāng)?shù)厥袌?chǎng)To introduce The all-new BW 7 Series to local market?在目標(biāo)群體中產(chǎn)生興趣和感染力To generate interests and emotional appeal among the target groups?吸引試乘試駕，促進(jìn)銷(xiāo)售To encourage

8、 test drives and thereby support sales－提高客戶忠誠(chéng)度，增加再次購(gòu)買(mǎi)的機(jī)會(huì)To enhance customer satisfaction and increase repurchase opportunity? 促進(jìn)媒體廣泛宣傳To generate good media coverage活動(dòng)創(chuàng)意：Event Concepts:我們?yōu)榻?jīng)銷(xiāo)商提供了四種活動(dòng)方案，經(jīng)銷(xiāo)商可根據(jù)場(chǎng)

9、地情況選取適合的方案。為取得良好的發(fā)布效果，建議發(fā)布活動(dòng)在晚上進(jìn)行。BMW provides four event concepts for your selection. Please adapt to fit your localsetting. An evening program is suggested to achieve best event result.4,請(qǐng)下載后參閱（遮擋可移除）,5,整體

10、活動(dòng)概述,Event Overall,概念及定位,Concept and tonality,本次活動(dòng)的基本主題是“駕馭世界不斷向前”,The communication concept of “Driving the World Ahead. Again.” will be themain underlying theme for the launch event.,本次發(fā)布會(huì)也要表達(dá)出BMW 7系在不同年代引領(lǐng)豪華車(chē)的市場(chǎng)潮流,Th

11、e message of this launch is to show BMW 7 Series setting new standards in thepremium segment, through the different decades.,? 富有藝術(shù)美感 Aesthetic? 尊貴 Exclusive? 創(chuàng)新 Innovative,? 責(zé)任感 Responsible,品牌價(jià)值,Brand Values,? 文化 Cul

12、ture,? 創(chuàng)新 Innovative,? 責(zé)任感 Responsible,請(qǐng)下載后參閱（遮擋可移除）,,,,,,6,7系歷史介紹,The BMW 7 Series Success Story,全新BMW 7系，更高標(biāo)準(zhǔn)…,With the all-new BMW 7 Series, standards have been set even higher…,整體活動(dòng)概述,Event Overall,1952-1964 BMW 502

13、,1977-1986 BMW E23,1994–2001 BMW E38,2001-2008 BMW E66,1986–1994 BMW E32,7,發(fā)布方案要點(diǎn)介紹Launch Concept Options方案1: 旋轉(zhuǎn)舞臺(tái)Concept 1: Rotating Stage? 應(yīng)用弧形背板為投影屏幕，創(chuàng)新的旋轉(zhuǎn)舞臺(tái)，逐步滿足來(lái)賓對(duì)新車(chē)全貌的期待In this concept, a curved backdro

14、p and a rotating stage are used to launch thecar in an aesthetic and innovative way.? 鑒于旋轉(zhuǎn)舞臺(tái)的尺寸，此方案僅適用于大型和中型展廳Applicable in large and medium showrooms due to the size of rotating stage.,第一步 領(lǐng)導(dǎo)致詞第三步

15、 旋轉(zhuǎn)舞臺(tái)轉(zhuǎn)動(dòng),第二步 視頻短片第四步 新車(chē)亮相,請(qǐng)下載后參閱（遮擋可移除）,8,方案1: 旋轉(zhuǎn)舞臺(tái),Concept 1: Rotating Stage,? 此方案主舞臺(tái)展車(chē)區(qū)域約80平米（不含餐飲區(qū)，簽到區(qū)和來(lái)賓就座區(qū)）,The main stage for concept 1 is 80sqm,? 方案1搭建與AV費(fèi)用預(yù)估：,Cost estimation of production and A

16、V:,7m,6m,7m Diameter,0.5m,發(fā)布方案要點(diǎn)介紹,Launch Concept Options,請(qǐng)下載后參閱（遮擋可移除）,發(fā)布方案要點(diǎn)介紹Launch Concept Options方案2: 三翻及雙滑動(dòng)門(mén)Concept 2: Tri-media & Double-Sliding Doors? 發(fā)布車(chē)藏于背板后，車(chē)開(kāi)出后經(jīng)過(guò)T型舞臺(tái), 像明星出場(chǎng)。當(dāng)三翻變換圖案后，客人在欣賞新車(chē)同

17、時(shí)可以三翻為背景與新車(chē)合影留念With special smoke and lighting effect, the car is driven out onto the T-stagelike a superstar in a fashion show, and by tri-media, the motif of the stagebackdrop changes completely and simultaneousl

18、y.? 適用任何展廳Applicable in any showroom,第一步 滑動(dòng)門(mén)1閉合第三步 發(fā)布車(chē)駛出，滑動(dòng)門(mén)2 打,開(kāi)，三翻切換畫(huà)面，大屏幕繼續(xù)播放短片至結(jié)束9,第二步 滑動(dòng)門(mén)1打開(kāi)第四步 新車(chē)亮相,請(qǐng)下載后參閱（遮擋可移除）,7m,5m,4m,發(fā)布方案要點(diǎn)介紹Launch Concept Options方案2: 三翻及雙

19、滑動(dòng)門(mén)Concept 2: Tri-media & Double-Sliding Doors? 此方案主舞臺(tái)展車(chē)區(qū)域約90平米（不含餐飲區(qū)，簽到區(qū)和來(lái)賓就座區(qū)）The main stage for concept 2 is 90sqm2m1.5m,1.5m? 方案2搭建與AV費(fèi)用預(yù)估 ：Cost estimation of production and AV:

20、10,6m,請(qǐng)下載后參閱（遮擋可移除）,發(fā)布方案要點(diǎn)介紹Launch Concept Options方案3: 滑動(dòng)門(mén)Concept 3: Sliding Door? 發(fā)布車(chē)藏于背板后，車(chē)開(kāi)出后經(jīng)過(guò)T型舞臺(tái)像明星出場(chǎng)With special smoke and lighting effect, the car is driven out onto the T-stagel

21、ike a superstar in a fashion show? 適用任何展廳Applicable in any showroom,第一步 滑動(dòng)門(mén)閉合,第三步 新車(chē)亮相，滑動(dòng)門(mén)關(guān)閉，大屏幕繼續(xù)播放短片至結(jié)束11,第二步 滑動(dòng)門(mén)打開(kāi),請(qǐng)下載后參閱（遮擋可移除）,7m,5m,4m,發(fā)布方案要點(diǎn)介紹Launch Concept Options方案3: 滑動(dòng)門(mén)Concept 3: Sliding

22、 Door? 此方案主舞臺(tái)展車(chē)區(qū)域約90平米（不含餐飲區(qū)，簽到區(qū)和來(lái)賓就座區(qū)）The main stage for concept 2 is 90sqm2m1.5m,1.5m? 方案3搭建與AV費(fèi)用預(yù)估 ：Cost estimation of production and AV:12,6m,請(qǐng)下載后參閱（遮擋可移除）,發(fā)布方案要點(diǎn)介紹

23、Launch Concept Options方案4: White RoomConcept 4: White Room? 揭開(kāi)雙層神秘面紗，環(huán)境高雅，獨(dú)一無(wú)二To set up a white room in the 4S to and launch the car in an exclusive andelegant way.? 適用任何展廳Applicable in any showroom,第三步

24、 新車(chē)亮相13,第一步 領(lǐng)導(dǎo)講話,第二步 視頻短片,請(qǐng)下載后參閱（遮擋可移除）,,? 方案4搭建與AV費(fèi)用預(yù)估：Cost estimation of production and AV:14,7m,發(fā)布方案要點(diǎn)介紹Launch Concept Options方案4: White RoomConcept 4: White Room? 此

25、方案主舞臺(tái)展車(chē)區(qū)域約50平米 （不含餐飲區(qū)，簽到區(qū)和來(lái)賓就座區(qū)）The main stage for concept 4 is 50sqm7m,6m,請(qǐng)下載后參閱（遮擋可移除）,15,活動(dòng)方案1詳情Concept 1,內(nèi)容,Agenda,? 發(fā)布時(shí)刻描述,Launch Sequence Description,? 活動(dòng)流程,Rundown,? 活動(dòng)流程各步驟細(xì)節(jié)指導(dǎo),Cue Sheet? 技術(shù)要點(diǎn),Techni

26、cal Points,? 實(shí)施說(shuō)明,Implementation,? 活動(dòng)物品核對(duì)清單,Checklist,請(qǐng)下載后參閱（遮擋可移除）,16,活動(dòng)方案1詳情Concept 1,發(fā)布時(shí)刻描述,Launch Sequence Description,? 在這個(gè)方案中，主舞臺(tái)為圓形，背板環(huán)繞舞臺(tái)一半呈弧形?；顒?dòng)開(kāi)始前，背板外側(cè),面對(duì)觀眾，并做為弧形投影屏幕。新車(chē)藏于背板后面。領(lǐng)導(dǎo)講話后全場(chǎng)燈光暗下，播放歷史短片并配有主持人串詞。,In

27、this concept, we use a curved screen and a rotating stage. At first the curvescreen faces the audience and used as projection screen. The launch car ishidden behind the backdrop. After the VIP speech, all lights will d

28、im followed bythe playback of the history video.,? 在發(fā)布時(shí)刻，視頻播放上市短片。當(dāng)短片顯示BMW logo并聽(tīng)到伴隨音時(shí)，關(guān)閉投,影，音頻繼續(xù)放短片的聲音，電腦燈打亮弧形背板區(qū)域，啟動(dòng)舞臺(tái)旋轉(zhuǎn)裝置，控制,速度剛好于音樂(lè)結(jié)束時(shí)旋轉(zhuǎn)到位，使新車(chē)亮相于來(lái)賓面前，舞臺(tái)燈開(kāi)到80%。In the launch sequence, launch video plays. When the pr

29、ojection shows BMWlogo and the accompanied logo sound, video music continues but projectorshuts down. Moving light shines onto the backdrop. The stage starts to rotate.Stage manager controls its rotating speed until m

30、usic finishes and unveils thenew BMW 7 Series. Stage light 80%.,請(qǐng)下載后參閱（遮擋可移除）,17,活動(dòng)流程安排,Program Rundown,活動(dòng)方案1詳情Concept 1,請(qǐng)下載后參閱（遮擋可移除）,18,活動(dòng)流程各步驟細(xì)節(jié)指導(dǎo),Cue Sheet,當(dāng)短片顯示BMW logo并聽(tīng)到伴隨音時(shí)，關(guān)閉投影，音頻繼續(xù)放短片的聲音，電腦燈,打亮弧形背板區(qū)域，啟動(dòng)舞臺(tái)旋轉(zhuǎn)

31、裝置，控制速度剛好于音樂(lè)結(jié)束時(shí)旋轉(zhuǎn)到位，使新,車(chē)亮相于來(lái)賓面前，舞臺(tái)燈開(kāi)到80%。,活動(dòng)方案1詳情Concept 1,請(qǐng)下載后參閱（遮擋可移除）,19,活動(dòng)方案1詳情Concept 1,技術(shù)要點(diǎn),Technical Points,? 在為實(shí)現(xiàn)在弧形屏幕上做投影且不出現(xiàn)畸變，需要使用High End DL3 MovingProjector投影機(jī)或具有相同功能的其它品牌，利用投影機(jī)自帶軟件進(jìn)行弧形矯正，以達(dá)到正常投影效果。若使

32、用普通投影機(jī)，則需搭配使用watchout軟件。,（見(jiàn)下圖）,? 旋轉(zhuǎn)舞臺(tái)以電機(jī)驅(qū)動(dòng)，逆時(shí)針旋轉(zhuǎn)180度后自動(dòng)停止，注意控制其速度與音樂(lè)吻合。? 資源：請(qǐng)聯(lián)系當(dāng)?shù)卮笮驼褂[公司尋找旋轉(zhuǎn)舞臺(tái)，若無(wú)法找到則可咨詢KAWAN。,請(qǐng)下載后參閱（遮擋可移除）,20,活動(dòng)方案1詳情Concept 1,實(shí)施說(shuō)明,Implementation,酒水臺(tái),展廳主,入口,請(qǐng)下載后參閱（遮擋可移除）,展廳主接待臺(tái) 入口,歷史墻,發(fā)布區(qū),活動(dòng)方案1詳情

33、Concept 1實(shí)施說(shuō)明Implementation樓梯大型經(jīng)銷(xiāo)商展廳搭建布局圖Large Showroom樂(lè)隊(duì)舞臺(tái)酒水臺(tái)晚宴區(qū)域樓梯,接待臺(tái)展廳主入口發(fā)布區(qū)歷史墻酒水臺(tái)樓梯晚宴區(qū)域中型經(jīng)銷(xiāo)商展廳搭建布局圖Medium Showroom

34、21,請(qǐng)下載后參閱（遮擋可移除）,,22,活動(dòng)方案1詳情Concept 1,AV搭建平面圖大型展廳,AV Floor Plan Large Showroom,請(qǐng)下載后參閱（遮擋可移除）,,23,活動(dòng)方案1詳情Concept 1,AV搭建平面圖中型展廳,AV Floor Plan Medium Showroom,請(qǐng)下載后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋

35、可移除）,26,AV 設(shè)備核對(duì)清單AV Checklist,活動(dòng)方案1詳情Concept 1,請(qǐng)下載后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋可移除）,28,活動(dòng)方案2詳情Concept 2,內(nèi)容,Agenda,? 發(fā)布時(shí)刻描述,Launch Sequence Description,? 活動(dòng)流程安排,Rundown,? 活動(dòng)流程各步驟細(xì)節(jié)指導(dǎo),Cue Sheet? 技術(shù)要點(diǎn),Technical Points,? 實(shí)施說(shuō)明,

36、Implementation,? 活動(dòng)物品核對(duì)清單,Checklist,請(qǐng)下載后參閱（遮擋可移除）,29,活動(dòng)方案2詳情Concept 2,發(fā)布時(shí)刻描述,Launch Sequence Description,? 此方案使用兩個(gè)滑動(dòng)門(mén)和一套三翻系統(tǒng)。發(fā)布前，發(fā)布車(chē)藏在門(mén)后，滑動(dòng)門(mén)1關(guān),閉，三翻為白色背景。領(lǐng)導(dǎo)講話后，燈光暗下，播放歷史短片。,In this concept, we use two sliding doors (the

37、 BMW 7 Series is hidden behind).A tri-media works as a backdrop. Before the launch, the sliding door 1 withdealer name and BMW logo appears to guests, and tri-media shows white.After the VIP speech, all lights dim fol

38、lowed by the 7er history video.,? 在發(fā)布時(shí)刻，視頻播放上市短片。當(dāng)短片出現(xiàn)太陽(yáng)升起畫(huà)面時(shí)，視頻繼續(xù)播放，滑動(dòng)門(mén)1打開(kāi)，藏車(chē)處有煙機(jī)和燈光造成神秘特效，開(kāi)電腦燈照車(chē)。車(chē)內(nèi)駕駛員打開(kāi)天使眼，勻速緩慢駛出約6米后熄滅引擎。關(guān)閉滑動(dòng)門(mén)2 ，三翻變換背景。視頻完,畢后，舞臺(tái)燈光和全場(chǎng)燈光亮起。,In the launch video, when the projection shows sunrise i

39、mage, the sliding door1 moves out slowly. Smoke and light makes the unveiling a dramatic feel.Moving light shines onto the car. The driver turns on the rim light an drives thecar out slowly about 6m then stops. Slidin

40、g door 2 closes and tri-mediachanges. While video ends, all the lighting in launch area turns on.,請(qǐng)下載后參閱（遮擋可移除）,30,活動(dòng)流程安排,Rundown,活動(dòng)方案2詳情Concept 2,請(qǐng)下載后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋可移除）,31,活動(dòng)流程各步驟細(xì)節(jié)指導(dǎo),Cue Sheet,當(dāng)短片顯示太陽(yáng)升起畫(huà)面時(shí)（見(jiàn)下

41、圖），滑動(dòng)門(mén)1打開(kāi)，藏車(chē)處有煙機(jī)和燈光造成神秘特效，開(kāi)電腦燈照車(chē)。車(chē)內(nèi)駕駛員打開(kāi)天使眼，勻速緩慢駛出約6米后熄滅引擎。同時(shí)短片繼續(xù)播放，關(guān)閉滑動(dòng)門(mén)2 ，三翻變換背景。視頻完畢后，舞臺(tái)燈光和全場(chǎng)燈,光亮起。,活動(dòng)方案2詳情Concept 2,請(qǐng)下載后參閱（遮擋可移除）,活動(dòng)方案2詳情Concept 2技術(shù)要點(diǎn)Technical Points? 三翻系統(tǒng)為兩部分，分別安裝在滑動(dòng)門(mén)兩側(cè)，大小相同，主體要與背板在同一

42、平面，邊框可略凸出，但邊框顏色盡量為白色或金屬銀色。三翻第一面為白色，第二面為風(fēng)景圖，第三面為白色或相同風(fēng)景圖均可。? 風(fēng)景圖噴繪貼紙要整體覆蓋在兩個(gè)三翻面和滑動(dòng)門(mén)2上，切割整齊。? 滑動(dòng)門(mén)1和2按順序置于背板后，門(mén)下安裝滑軌。滑動(dòng)門(mén)1為白色，門(mén)上貼有經(jīng)銷(xiāo)商名稱和BMW logo貼紙?；瑒?dòng)門(mén)2為風(fēng)景圖的一部分。由工作人員手工控制滑動(dòng)。,待,入口,300,5000,2000,6000,屏幕面積Screen

43、三翻Tri-media2200,50001號(hào)滑動(dòng)門(mén)用于新車(chē)發(fā)布Sliding door 1 for unveiling car展廳主2號(hào)滑動(dòng)門(mén)用于發(fā)布后背景板Sliding door 2接after car launch,? 資源：請(qǐng)聯(lián)系當(dāng)?shù)卮笮驼褂[公司或廣告公司尋找三翻廣告系統(tǒng)，或咨詢KAWAN。? 如果延長(zhǎng)T臺(tái)，使用livefeed, 則座椅可以安排在T臺(tái)的正面和兩側(cè)，做成時(shí)裝發(fā)布

44、會(huì)的效果。注：屏幕位置為投影機(jī)在背板上的投影尺寸，不用另加投影幕32,請(qǐng)下載后參閱（遮擋可移除）,33,活動(dòng)方案2詳情Concept 2,技術(shù)要點(diǎn),Technical Points,? 實(shí)施這個(gè)方案需要安裝三翻系統(tǒng)，可由搭建公司提供。,Set-up company should provide tri-media system.,展廳主,入口,請(qǐng)下載后參閱（遮擋可移除）,34,活動(dòng)方案2詳情Concept

45、 2,實(shí)施說(shuō)明,Implementation,酒水臺(tái),展廳主,入口接待,樂(lè)隊(duì)舞臺(tái),注：屏幕位置為投影機(jī)在背板上的投影尺寸，不用另加投影幕,請(qǐng)下載后參閱（遮擋可移除）,35,活動(dòng)方案2詳情Concept 2實(shí)施說(shuō)明Implementation,接待臺(tái),展廳主入口,歷史墻,樓梯,發(fā)布區(qū),大型經(jīng)銷(xiāo)商展廳搭建布局圖,Large Showroom樂(lè)隊(duì)舞臺(tái)酒水臺(tái)晚宴區(qū)域樓梯,請(qǐng)下

46、載后參閱（遮擋可移除）,36,活動(dòng)方案2詳情Concept 2實(shí)施說(shuō)明Implementation接待臺(tái)展廳主,入口,歷史墻酒水臺(tái)樓梯晚宴區(qū)域,晚宴區(qū)域,接待臺(tái),展廳主,入口酒水臺(tái),樓梯,發(fā)布區(qū)中型經(jīng)銷(xiāo)商展廳搭建布局圖Medium Showroom歷史墻,發(fā)布區(qū),小型經(jīng)銷(xiāo)商展廳搭建布局圖SmallShowroom,請(qǐng)

47、下載后參閱（遮擋可移除）,,37,活動(dòng)方案2詳情Concept 2,AV搭建平面圖大型展廳,AV Floor Plan Large Showroom,請(qǐng)下載后參閱（遮擋可移除）,38,活動(dòng)方案2詳情Concept 2,AV搭建平面圖中型展廳,AV Floor Plan Medium Showroom,請(qǐng)下載后參閱（遮擋可移除）,39,活動(dòng)方案2詳情Concept 2,AV搭建平面圖小型展廳,AV Floor Plan Sma

48、ll Showroom,請(qǐng)下載后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋可移除）,44,活動(dòng)方案3詳情Concept 3,內(nèi)容,Agenda,? 發(fā)布時(shí)刻介紹,Launch Sequence Description,? 活動(dòng)流程安排,Rundown,? 活動(dòng)流程各步驟細(xì)節(jié)指導(dǎo),Cue Sheet? 技術(shù)要點(diǎn),Technical Points

49、,? 實(shí)施說(shuō)明,Implementation,? 活動(dòng)物品核對(duì)清單（同方案2）,Checklist (Checklist and AV Checklist are same as concept 2),請(qǐng)下載后參閱（遮擋可移除）,45,活動(dòng)方案3詳情Concept 3,發(fā)布時(shí)刻描述,Launch Sequence Description,? 在此方案中，主舞臺(tái)背板上方可做投影區(qū)，下方中間部位是白色滑動(dòng)門(mén)。新車(chē)發(fā)布,前滑動(dòng)門(mén)閉合。新車(chē)

50、藏于滑動(dòng)門(mén)后。領(lǐng)導(dǎo)講話后，燈光暗下，播放歷史短片。,In this concept, the upper part of the backdrop can be used as screen and thelower part is the sliding door with the car hidden behind. After the VIP speech,all lights dim followed by the 7 se

51、ries history video.,? 在發(fā)布時(shí)刻，視頻開(kāi)始播放上市短片。當(dāng)短片顯示太陽(yáng)升起時(shí)，視頻繼續(xù)播放?；?動(dòng)門(mén)打開(kāi)，藏車(chē)區(qū)有煙機(jī)和燈光造成神秘效果，開(kāi)電腦燈照車(chē)。車(chē)內(nèi)駕駛員打開(kāi)天,使眼，勻速緩慢駛出約6米后熄滅引擎。關(guān)閉滑動(dòng)門(mén) 。視頻完畢后，舞臺(tái)燈光和全,場(chǎng)燈光亮起。,In the launch sequence, launch video plays. When the projection shows sunrise,

52、video continues. The sliding door slides slowly. Smoke and light creates adramatic feel. Moving light shines onto the car. The driver in the launch carturns on the rim light, drives the car out slowly about 6m, then st

53、ops. Slidingdoor closes. When video ends, all the lighting in launch area turns on.,請(qǐng)下載后參閱（遮擋可移除）,46,活動(dòng)流程安排,Rundown,活動(dòng)方案3詳情Concept 3,請(qǐng)下載后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋可移除）,47,活動(dòng)流程各步驟細(xì)節(jié)指導(dǎo),Cue Sheet,當(dāng)短片顯示太陽(yáng)升起畫(huà)面時(shí)（如下圖），滑動(dòng)門(mén)打開(kāi)，藏車(chē)區(qū)有煙

54、機(jī)和燈光造成神秘,效果，開(kāi)電腦燈照車(chē)。車(chē)內(nèi)駕駛員打開(kāi)天使眼，勻速緩慢駛出約6米后熄滅引擎。同,時(shí)視頻繼續(xù)播放。關(guān)閉滑動(dòng)門(mén) 。視頻完畢后，舞臺(tái)燈光和全場(chǎng)燈光亮起。,活動(dòng)方案3詳情Concept 3,請(qǐng)下載后參閱（遮擋可移除）,5000,2000,6000,活動(dòng)方案3詳情Concept 3技術(shù)要點(diǎn)Technical Points? 滑動(dòng)門(mén)置于背板后，門(mén)下安裝滑軌。由工作人員手工控制滑動(dòng)。5000

55、屏幕,Screen,滑動(dòng)門(mén)用于新車(chē)發(fā)布,Sliding door for unveiling car入口2000300,? 如果延長(zhǎng)T臺(tái)，使用livefeed, 則座椅可以安排在T臺(tái)的正面和兩側(cè)，做成時(shí)裝發(fā)布會(huì)的效果。注：屏幕位置為投影機(jī)在背板上的投影尺寸，不用另加投影幕48,請(qǐng)下載后參閱（遮擋可移除）,49,活動(dòng)方案3詳情Concept 3,實(shí)施說(shuō)明,Im

56、plementation,酒水臺(tái),展廳主,入口接待,樂(lè)隊(duì)舞臺(tái),注：屏幕位置為投影機(jī)在背板上的投影尺寸，不用另加投影幕,請(qǐng)下載后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋可移除）,51,活動(dòng)方案4詳情Concept 4,內(nèi)容,Agenda,? 發(fā)布時(shí)刻介紹,Launch Sequence Description,? 活動(dòng)流程安排,Rundown,? 活動(dòng)流程各步驟細(xì)節(jié)指導(dǎo),Cue Sheet? 實(shí)施說(shuō)明,Implementati

57、on,? 活動(dòng)物品核對(duì)清單,Checklist,請(qǐng)下載后參閱（遮擋可移除）,52,活動(dòng)方案4詳情Concept 4,發(fā)布時(shí)刻描述,Launch Sequence Description,? 在此方案中，我們采用在一個(gè)封閉的環(huán)境內(nèi)營(yíng)造尊貴高雅的氛圍，主要在展廳內(nèi)搭,建一個(gè)純白色的小屋?；顒?dòng)正式開(kāi)始后，客人會(huì)被邀請(qǐng)進(jìn)入這個(gè)白色的小屋來(lái)進(jìn)行發(fā)布。領(lǐng)導(dǎo)致詞后，燈光暗下，播放歷史短片并配有主持人串詞。,In this concept, we

58、 set up a closed room in the showroom, where everything isin white to create a premium and elegant launch environment. All the launchsequence will be conducted in the white room. After the VIP speech, all lightsdim fo

59、llowed by the 7 Series history video.,? 在發(fā)布時(shí)刻，當(dāng)短片顯示太陽(yáng)升起畫(huà)面時(shí)，視頻繼續(xù)播放。電腦燈將發(fā)布車(chē)和揭幕嘉賓區(qū)域打亮。臺(tái)上嘉賓緩緩揭開(kāi)車(chē)上的罩布，將全新BMW7系亮相于來(lái)賓面前。,視頻完畢后，全場(chǎng)燈光亮起。,In the launch sequence, when the video shows sunrise, video continues.Moving light shines

60、 onto the launch car and VIPs. The white cloth will be pulledaway by VIPs to unveil the new 7 Series. When the video ends, all the lighting inlaunch area turns on.,請(qǐng)下載后參閱（遮擋可移除）,53,活動(dòng)流程安排,Rundown,活動(dòng)方案4詳情Concept 4,請(qǐng)下載

61、后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋可移除）,54,活動(dòng)流程各步驟細(xì)節(jié)指導(dǎo),Cue Sheet,當(dāng)短片顯示太陽(yáng)升起畫(huà)面時(shí)（如下圖），電腦燈將發(fā)布車(chē)和揭幕嘉賓區(qū)域打亮。臺(tái)上,嘉賓緩緩揭開(kāi)車(chē)上的罩布，將全新BMW7系亮相于來(lái)賓面前。同時(shí)視頻繼續(xù)播放。視,頻完畢后，全場(chǎng)燈光亮起。,活動(dòng)方案4詳情Concept 4,請(qǐng)下載后參閱（遮擋可移除）,55,活動(dòng)方案4詳情Concept 4,實(shí)施說(shuō)明,Implementation,? 頂棚

62、的懸掛布幔要略高于燈光設(shè)備，以免遮擋光線。布幔選擇白色典雅高檔布料，,符合BMW CI要求。內(nèi)墻面可用白色防火板，入口門(mén)由中間向兩側(cè)拉開(kāi),? 此方案的關(guān)鍵是搭建的板材和燈光,一定要用好的材料, 這樣才能營(yíng)造一個(gè)高端的環(huán),境. 具體材料請(qǐng)參考后面的搭建說(shuō)明,展廳主,入口,注：屏幕位置為投影機(jī)在背板上的投影尺寸，不用另加投影幕,請(qǐng)下載后參閱（遮擋可移除）,,,56,活動(dòng)方案4詳情Concept 4實(shí)施說(shuō)明Implement

63、ation,酒水臺(tái),接待臺(tái),展廳主入口,樓梯,樓梯樂(lè)隊(duì)舞臺(tái)晚宴區(qū)域歷史墻,大型經(jīng)銷(xiāo)商展廳搭建布局圖Large Showroom發(fā)布區(qū),請(qǐng)下載后參閱（遮擋可移除）,,,,,,,,57,酒水臺(tái),晚宴區(qū)域,展廳主入口,樓梯,接待臺(tái)歷史墻,發(fā)布區(qū),小型經(jīng)銷(xiāo)商展廳搭建布局圖SmallShowroom,活動(dòng)方案4詳情Concept 4

64、實(shí)施說(shuō)明Implementation接待臺(tái)展廳主,入口,歷史墻,酒水臺(tái)樓梯晚宴區(qū)域中型經(jīng)銷(xiāo)商展廳搭建布局圖Medium Showroom,發(fā)布區(qū),請(qǐng)下載后參閱（遮擋可移除）,,,58,活動(dòng)方案4詳情Concept 4,AV搭建平面圖大型展廳,AV Floor Plan Large Showroom,請(qǐng)下載后參閱（遮擋可移除）,59,活動(dòng)方案4詳情Concept 4,

65、AV搭建平面圖中型展廳,AV Floor Plan Medium Showroom,請(qǐng)下載后參閱（遮擋可移除）,60,活動(dòng)方案4詳情Concept 4,AV搭建平面圖小型展廳,AV Floor Plan Small Showroom,請(qǐng)下載后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋可移除）,請(qǐng)下載后參閱（遮擋可移除）,65,搭建物料制作指引,Production Mat

66、erial Guidelines,? 所有背景圖都必須噴繪在高級(jí)寫(xiě)真紙上，并貼到背景結(jié)構(gòu)上,All graphics for backdrops need to be in high resolution and printed on whitelaminated wood,? 搭建公司提供的所有材料都應(yīng)該是高質(zhì)量和標(biāo)準(zhǔn)化材質(zhì),All materials should be high quality and standardized

67、items from the respectivesetup company,? 乙烯基應(yīng)避免使用，除非是高質(zhì)量打印,Vinyl should not be used or only with high quality print,? 背景應(yīng)非常平整，沒(méi)有打印錯(cuò)誤或測(cè)量誤差,Backdrop constructions need to be smooth and even without printing andcalibratin

68、g errors,? 所有設(shè)計(jì)源文件（AI格式）都可以在設(shè)計(jì)光盤(pán)中找到,All the AI format files of 2D design can be found in the design DVD using thesame name,? 如果設(shè)計(jì)光盤(pán)中的設(shè)計(jì)圖尺寸過(guò)大，可按比例縮小設(shè)計(jì)圖,If the proposed designs are too big for your showroom, reduce the pr