大好河山”生態(tài)休閑旅游區(qū)可行研究報(bào)告

1、武漢市蔡甸區(qū)“大好河山”生態(tài)休閑旅游區(qū)可行性研究報(bào)告I目錄第一章第一章總論總論......................................................................................................1一、項(xiàng)目背景一、項(xiàng)目背景..................................................................

2、....................................1（一）環(huán)城游憩帶的發(fā)展..................................................................................1（二）武漢市旅游業(yè)的發(fā)展.............................................................................

3、.1（三）規(guī)劃建設(shè)中“武漢新區(qū)”的發(fā)展...............................................................2二、意義二、意義..............................................................................................................3三、控制范圍三、控制范圍......

4、................................................................................................3（一）核心區(qū)......................................................................................................4（二）發(fā)展區(qū)........

5、..............................................................................................4（三）輻射區(qū)......................................................................................................4四、編制依據(jù)四、編制依據(jù)....

6、..................................................................................................4（一）方向性文件依據(jù)......................................................................................4（二）限定性法規(guī)依據(jù)..............

7、........................................................................5（三）指導(dǎo)性標(biāo)準(zhǔn)依據(jù)......................................................................................5第二章第二章旅游資源的特色與綜合評(píng)價(jià)旅游資源的特色與綜合評(píng)價(jià)....................

8、..........................................6一、旅游資源賦存狀況一、旅游資源賦存狀況......................................................................................6二、旅游資源特色分析二、旅游資源特色分析..................................................

9、....................................8（一）翠山綿亙，層巒起伏..............................................................................8（二）溝壑縱橫，綠水如珠..............................................................................9（

10、三）植被茂密，生物多樣..............................................................................9（四）道風(fēng)佛音，意境悠長(zhǎng)............................................................................10武漢市蔡甸區(qū)“大好河山”生態(tài)休閑旅游區(qū)可行性研究報(bào)告III一、旅游區(qū)開發(fā)的指導(dǎo)思

11、想一、旅游區(qū)開發(fā)的指導(dǎo)思想............................................................................36二、旅游區(qū)開發(fā)的戰(zhàn)略布局二、旅游區(qū)開發(fā)的戰(zhàn)略布局............................................................................36三、旅游區(qū)開發(fā)規(guī)劃的基本原則三、旅游區(qū)開發(fā)規(guī)劃的基本原

12、則....................................................................37（一）加強(qiáng)多元建設(shè)，開發(fā)多樣產(chǎn)品，拓展多級(jí)市場(chǎng)................................37（二）獲取政府支持，促進(jìn)社區(qū)參與，保證市場(chǎng)運(yùn)作................................37（三）強(qiáng)化全局觀念，追求綜合效益，保障持續(xù)發(fā)展............

13、....................37四、旅游區(qū)開發(fā)戰(zhàn)略目標(biāo)的確立四、旅游區(qū)開發(fā)戰(zhàn)略目標(biāo)的確立....................................................................38（一）總體發(fā)展戰(zhàn)略目標(biāo)................................................................................38（二）分期發(fā)展

14、戰(zhàn)略目標(biāo)................................................................................38第五章第五章旅游區(qū)形象定位與營(yíng)銷推廣旅游區(qū)形象定位與營(yíng)銷推廣............................................................42一、旅游形象基礎(chǔ)分析一、旅游形象基礎(chǔ)分析......................

15、..............................................................42（一）旅游本底形象分析................................................................................42（二）旅游延伸形象分析....................................................

16、............................42（三）旅游形象感知分析................................................................................43二、旅游形象系統(tǒng)構(gòu)成二、旅游形象系統(tǒng)構(gòu)成.............................................................................

17、.......44（一）旅游主題形象........................................................................................44（二）旅游支撐形象........................................................................................44（三）旅游分區(qū)形象....

18、....................................................................................45（四）旅游口號(hào)................................................................................................45（五）旅游標(biāo)志......................

19、..........................................................................45（六）旅游吉祥物............................................................................................46三、旅游形象營(yíng)銷推廣三、旅游形象營(yíng)銷推廣......................