crm客戶關(guān)系管理畢業(yè)論文外文翻譯

1、CRMCustomerRelationshipManagementACRMstrategyiscalledftobothbuytimebefenewproductofferingscouldbesourcedofferedtomovesignificantlyaheadofthecompetition.Whatisneededisastrategyinvolvingallaspectsofthecompanyincludingdatab

2、asestructurecreativewkstafftrainingthatwouldultimatelyreducepotentialdefectionsquicklyincreasefootfalltermbuildadatabaseffutureactivity.Theaimistorecognizeexistingcustomerstorewardthosecustomerstoreactswiftlytocustomerne

3、edstoturnCustomerRelationshipManagement(CRM)intoCustomerManagedRelations(CMR).Thepowerofwhatcustomerswant.Itlooksatthesavingfromacompanyspointofviewnottheempowermentfromcustomersperspective.CMRisthreethings:Anabilitytore

4、thinktoreshapeyourganizationitsknowledgesothatitisatthedisposalofyourcustomersInterenabledmanagementtoolswhichcustomersusetogetwhattheywantAnabilitytoreacttotheinfmationbeinggeneratedusedbycustomersindertoincreaseprofita

5、bilityA4stageapproachcanbecreatedwiththeobjectiveto:DiscoverthecustomerviaaquestionnaireIncentivesRewardthecustomertoreturnFindme“bestcustomers“throughnewcustomeracquisitionDataminethecustomercasetomakerelevantproductoff

6、eringsCreatingaquestionnairebaseduponprovensuccessfulmodels.Inadditiontostarddemographicthelifestylequestionscustomerscanbeaskedaboutwhichproductstheywouldliketopurchaseatwhichtimeoverthefollowingmonths.Theresponsewillgi

7、vethecompanyacuttingadvantageasitwillbepossibletomeaccuratelyfecastrespondtocustomerneedswhichnootherretailercanmatch.Withintroducing“reverseretailing“insteadofofferingproductsthenfindingthecustomerstopurchasethemcompany

8、canmakepurchasedecisionstogetherwiththecustomersourcetherightproductsintherightquantityresultinginadvantageouspricingfvolumepurchase.Secondlywewillbeabletodataminethebasecommunicatewithcustomersatthetimetheysaidtheywould

9、beinterestedinmakingthepurchase.Fromthequestionnaireinfmationarelationaldatabasecanbebuiltthatcanbecustomers.Ourbeliefshouldbethatcustomersexpectationsmustbemetexceededinderftheirexperiencetobepositive.Fthattohappenwemus

10、tinvestigateallanglesofourcustomerspotentialneedsplanourresponsesaccdingly.ThisextraplanningensurespositivecustomerinteractiontheexperienceshapescustomerbehavitransfmsexpectationsintosuccessfulinteractionsaboveallCMRenha

11、ncesyourcompetitiveadvantage。CRM客戶關(guān)系管理客戶關(guān)系管理一個(gè)CRM戰(zhàn)略要求兩者購買的時(shí)候才提供新產(chǎn)品可以采購和提供，并顯著領(lǐng)先于競爭對(duì)手的公司。我們需要的是涉及到各方面的公司，包括數(shù)據(jù)庫結(jié)構(gòu)，創(chuàng)造性的工作和人員培訓(xùn)，最終將減少潛在的倒戈，快速提升客流量期限和為今后的活動(dòng)數(shù)據(jù)庫的策略。這樣做的目的是承認(rèn)現(xiàn)有客戶，以獎(jiǎng)勵(lì)那些客戶，迅速響應(yīng)客戶的需求，并把客戶關(guān)系管理（CRM）到客戶管理關(guān)系（CMR）。什么客戶

12、想要的權(quán)力。它著眼于儲(chǔ)蓄從公司的角度，而不是從客戶的角度權(quán)力。CRM要做的三件事：1、有能力重新思考，重新塑造你的組織和它的知識(shí)，使其在處理你的客戶2、上網(wǎng)功能的管理工具，客戶使用得到他們想要的東西3、被生成并以增加盈利客戶所使用的作出反應(yīng)的信息的能力一個(gè)4級(jí)的方法可以與目標(biāo)要?jiǎng)?chuàng)建：1、通過問卷調(diào)查發(fā)現(xiàn)顧客2、激勵(lì)和獎(jiǎng)勵(lì)客戶返回3、通過新客戶獲取查找更多“最好的客戶”3、數(shù)據(jù)挖掘的客戶案例，使相關(guān)產(chǎn)品供應(yīng)創(chuàng)建基于經(jīng)過驗(yàn)證的成功模式的調(diào)查