基于saas的畢業(yè)論文平臺(tái)商業(yè)計(jì)劃書(shū)60頁(yè)

1、第九屆“挑戰(zhàn)杯”大學(xué)生創(chuàng)業(yè)計(jì)劃競(jìng)賽贛南師范學(xué)院項(xiàng)目名稱：基于項(xiàng)目名稱：基于SAASSAAS的畢業(yè)論文平臺(tái)的畢業(yè)論文平臺(tái)公司名稱：翔云科技股份有限公司公司名稱：翔云科技股份有限公司指導(dǎo)老師：孫劍斌指導(dǎo)老師：孫劍斌飛躍團(tuán)隊(duì)：隊(duì)長(zhǎng)飛躍團(tuán)隊(duì)：隊(duì)長(zhǎng)鄧麗嬌鄧麗嬌隊(duì)員隊(duì)員吳婷吳婷肖丹紅肖丹紅汪婷汪婷楊凱虹楊凱虹指導(dǎo)老師：孫劍斌指導(dǎo)老師：孫劍斌第九屆“挑戰(zhàn)杯”大學(xué)生創(chuàng)業(yè)計(jì)劃競(jìng)賽贛南師范學(xué)院4.4威脅分析：........................

2、..........................................................................................185.市場(chǎng)分析...............................................................................................................195.1市場(chǎng)機(jī)會(huì)..

3、....................................................................................................................195.2市場(chǎng)份額...............................................................................................

4、.......................205.3行業(yè)分析.....................................................................................................................205.3.1行業(yè)發(fā)展程度..........................................................

5、.........................................205.3.2行業(yè)發(fā)展趨勢(shì)...................................................................................................205.4競(jìng)爭(zhēng)對(duì)手分析........................................................

6、......................................................215.4.1主要競(jìng)爭(zhēng)對(duì)手...................................................................................................215.4.2競(jìng)爭(zhēng)對(duì)手所占的市場(chǎng)份額和市場(chǎng)策略...............................

7、.............................226.營(yíng)銷(xiāo)策略.........................................................................................................................246.1目標(biāo)市場(chǎng)營(yíng)銷(xiāo)...................................................

8、...........................................................246.1.1細(xì)分市場(chǎng)...........................................................................................................246.1.2目標(biāo)市場(chǎng)................................

9、...........................................................................246.1.3市場(chǎng)定位..........................................................................................................246.1.4目標(biāo)市場(chǎng)戰(zhàn)略...............

10、....................................................................................246.2營(yíng)銷(xiāo)隊(duì)伍......................................................................................................................246.3產(chǎn)品策略

11、.....................................................................................................................256.3.1產(chǎn)品整體概念..........................................................................................

12、........256.3.2產(chǎn)品生命周期策略...........................................................................................266.4渠道策略.................................................................................................

13、.....................276.5定價(jià)策略......................................................................................................................286.5.1支付額度.............................................................

14、..............................................286.5.2產(chǎn)品生命周期定價(jià)趨勢(shì)...................................................................................296.5.3支付方式...............................................................

15、............................................306.6促銷(xiāo)策略......................................................................................................................306.6.1廣告策略......................................

16、....................................................................306.6.2公關(guān)活動(dòng)..........................................................................................................317.組織與經(jīng)營(yíng)..........................

17、............................................................................................327.1公司戰(zhàn)略.....................................................................................................................32

18、7.1.1公司理念...........................................................................................................327.1.2公司使命.............................................................................................

19、..............327.1.3公司宗旨...........................................................................................................327.1.4戰(zhàn)略目標(biāo).............................................................................

20、..............................327.1.5發(fā)展戰(zhàn)略...........................................................................................................327.2公司組織結(jié)構(gòu).............................................................

21、.................................................337.3部門(mén)職責(zé).....................................................................................................................337.4人員管理....................................

22、..................................................................................357.4.1團(tuán)隊(duì)構(gòu)成...........................................................................................................357.4.3管理團(tuán)隊(duì)的優(yōu)勢(shì)與不足...

23、................................................................................367.5人力資源管理..............................................................................................................377.5.1人力資管戰(zhàn)略......

24、.............................................................................................377.5.2薪酬構(gòu)成..........................................................................................................377.5.3獎(jiǎng)勵(lì)制

25、度...........................................................................................................387.6公司經(jīng)營(yíng).......................................................................................................