戰(zhàn)略規(guī)劃全過程-doc182頁

1、本資料選自國內(nèi)最具含金量，最全面的《人力資源頂級方法與實操大全2010最新經(jīng)典版》資料每年升級，全國各地免費送貨，貨到付款，詳情咨詢qq：514457731（加qq無需驗證）———————————————————————————————————————戰(zhàn)略規(guī)劃本資料選自國內(nèi)最具含金量，最全面的《人力資源頂級方法與實操大全2010最新經(jīng)典版》資料每年升級，全國各地免費送貨，貨到付款，詳情咨詢qq：514457731（加qq無需驗證）———

2、————————————————————————————————————第三章戰(zhàn)略管理概述....................................................................................................................7第一節(jié)戰(zhàn)略理論發(fā)展概述...............................................

3、.....................................................7一、結(jié)構(gòu)學(xué)派....................................................................................................................8二、能力學(xué)派.....................................

4、...............................................................................9三、資源學(xué)派..................................................................................................................11第二節(jié)戰(zhàn)略的概念與體系.......

5、...........................................................................................12一、戰(zhàn)略..........................................................................................................................1

6、2二、戰(zhàn)略體系..................................................................................................................14第三節(jié)戰(zhàn)略管理的概念和基本程序..................................................................................

7、17一、戰(zhàn)略管理的概念......................................................................................................18二、戰(zhàn)略管理的特點................................................................................................

8、......18三、戰(zhàn)略管理的原則......................................................................................................19四、戰(zhàn)略管理基本程序.........................................................................................

9、.........21第四章外部戰(zhàn)略環(huán)境分析..........................................................................................................24第一節(jié)外部戰(zhàn)略環(huán)境的內(nèi)容和分析技術(shù).........................................................................

10、.24一、外部戰(zhàn)略環(huán)境的內(nèi)容..............................................................................................24二、外部戰(zhàn)略環(huán)境的分析技術(shù)......................................................................................26第二節(jié)一般戰(zhàn)略環(huán)境

11、分析..................................................................................................28一、一般戰(zhàn)略環(huán)境的內(nèi)容..............................................................................................28二、宏觀經(jīng)濟(jì)環(huán)境分析.

12、.................................................................................................28第三節(jié)產(chǎn)業(yè)戰(zhàn)略環(huán)境分析..................................................................................................30一、產(chǎn)業(yè)經(jīng)濟(jì)特性分析

13、..................................................................................................30舉例：麻黃制劑產(chǎn)業(yè)經(jīng)濟(jì)特性分析..............................................................................33二、產(chǎn)業(yè)關(guān)鍵成功因素分析.............

14、.............................................................................36舉例：麻黃制劑產(chǎn)業(yè)關(guān)鍵成功因素..............................................................................39三、產(chǎn)業(yè)生命周期分析....................................

15、..............................................................40四、產(chǎn)業(yè)變革驅(qū)動因素分析..........................................................................................41舉例：麻黃制劑產(chǎn)業(yè)變革驅(qū)動因素.....................................

16、.........................................44第四節(jié)企業(yè)戰(zhàn)略環(huán)境分析..................................................................................................45一、特定市場競爭結(jié)構(gòu)........................................................

17、..........................................45二、產(chǎn)業(yè)內(nèi)特定戰(zhàn)略集團(tuán)分析......................................................................................50三、市場占有率分析..................................................................

18、....................................52第五節(jié)外部戰(zhàn)略環(huán)境評價..................................................................................................54一、戰(zhàn)略環(huán)境預(yù)測...............................................................

19、...........................................54二、外部機會和威脅的歸納..........................................................................................54舉例：麻黃素外部機會和威脅..........................................................

20、............................55三、外部戰(zhàn)略環(huán)境評價技術(shù)..........................................................................................56第五章內(nèi)部戰(zhàn)略環(huán)境分析...........................................................................

21、...............................60第一節(jié)企業(yè)內(nèi)部戰(zhàn)略環(huán)境的內(nèi)容和分析技術(shù)..................................................................60一、內(nèi)部戰(zhàn)略環(huán)境的內(nèi)容.........................................................................................

22、.....60二、內(nèi)部戰(zhàn)略環(huán)境分析技術(shù)..........................................................................................62第二節(jié)資源和能力分析...................................................................................................

23、...64一、企業(yè)資源和能力在戰(zhàn)略中的作用及其特點..........................................................64二、財務(wù)分析..................................................................................................................67三、人力資源分析.....