騰沖玉石文化旅游發(fā)展的相關(guān)對(duì)策

1、目錄目錄前言前言............................................................................................................1一、騰沖發(fā)展玉石文化旅游的背景條件一、騰沖發(fā)展玉石文化旅游的背景條件................................................1（一）區(qū)位條件.............

2、.......................................1（二）資源概況....................................................2（三）品牌條件....................................................3二、玉石文化旅游的現(xiàn)狀及問題二、玉石文化旅游的現(xiàn)狀及問題................................

3、............................4（一）玉石文化旅游的發(fā)展現(xiàn)狀......................................4（二）玉石文化旅游發(fā)展存在的問題..................................51、投資環(huán)境不理想...............................................52、市場(chǎng)交易秩序不規(guī)范...................

4、........................63、加工工藝水平低...............................................64、品牌維護(hù)意識(shí)不強(qiáng).............................................6三、玉石文化旅游的開發(fā)對(duì)策三、玉石文化旅游的開發(fā)對(duì)策........................................................

5、........7（一）玉石文化旅游開發(fā)的潛力......................................7（二）玉石文化旅游的開發(fā)思路......................................8（三）玉石文化旅游開發(fā)的對(duì)策......................................91、提高珠寶玉石商品的工藝質(zhì)量...................................92

6、、加大監(jiān)管力度，規(guī)范市場(chǎng)管理，杜絕假冒偽劣現(xiàn)象.................93、規(guī)范珠寶玉石商品的價(jià)格......................................104、加強(qiáng)品牌保護(hù)、加大宣傳，打造品牌，擴(kuò)大知名度................115、實(shí)施人才戰(zhàn)略，提高從業(yè)人員的整體素質(zhì)........................116、創(chuàng)建有利于玉石文化旅游發(fā)展的內(nèi)、外部環(huán)境................

7、....12四、玉石文化旅游產(chǎn)品構(gòu)想四、玉石文化旅游產(chǎn)品構(gòu)想..................................................................1313（一）玉石文化旅游線路設(shè)計(jì)...................................13131精品一日游..................................................132精品兩日游....

8、..............................................133騰沖——緬甸——騰沖（四晚五天出境游）......................13（二）玉石文化旅游空間體驗(yàn)規(guī)劃......................................................................1414五、結(jié)語(yǔ)五、結(jié)語(yǔ)...............................

9、...................................................................1414參考文獻(xiàn)：參考文獻(xiàn)：..............................................................................................1515致謝致謝.....................................

10、.....................................................................1616IIcommercialcitywherejadebusinessprosperedlikenowhere.AtthesametimeTengchongisthefirsttodevelopjadehicraftswasfamousasthehubofdistributingthemtoSou

11、theastAsiainhisty.TengchongJadevaultwithitsdevelopmentofalonghistyprofoundculturalconnotationbecometheuniquesymbolofTengchongcastingthe“Chinesenumberonejadecity“inthewld.Typeofrichjadeculturetourismresourcesflowofalongja

12、deculturetourismdevelopmentftheTengchonginjectedinexhaustibleimpetus.InthispaperIamtrytoanalyzingthedevelopmentofjadeculturetourisminTengchonggeographicconditionsresourcescombinedwiththecurrentdevelopmentproblemsthatexis