市場經(jīng)濟(jì)條件下中小企業(yè)經(jīng)營戰(zhàn)略的思考向偉

1、自考畢業(yè)論文題目：市場經(jīng)濟(jì)條件下中小企業(yè)經(jīng)營戰(zhàn)略的思考市場經(jīng)濟(jì)條件下中小企業(yè)經(jīng)營戰(zhàn)略的思考專業(yè)工商企業(yè)管理工商企業(yè)管理學(xué)生姓名向偉準(zhǔn)考證號020014301108指導(dǎo)教師張譯丹職稱講師講師日期2016年10月10日目錄摘要......................................................................1一、前言..................................

2、................................2二、中小企業(yè)的發(fā)展現(xiàn)狀分析................................................21、中小企業(yè)在國民經(jīng)濟(jì)中地位分析...........................................................................................22、中小企業(yè)在國民經(jīng)濟(jì)中作用分析.

3、..........................................................................................2三、中小企業(yè)在發(fā)展過程中存在的問題........................................31、生產(chǎn)技術(shù)水平薄弱.............................................................

4、..........................................................32、技術(shù)人才相對稀缺.......................................................................................................................43、產(chǎn)業(yè)結(jié)構(gòu)缺乏合理性....................

5、..............................................................................................44、資金匱乏.......................................................................................................................

6、..................4四、中小型企業(yè)經(jīng)營戰(zhàn)略的現(xiàn)狀分析..........................................5五、中小企業(yè)的優(yōu)勢分析....................................................51、中小企業(yè)的內(nèi)在優(yōu)勢...................................................................

7、...............................................52.中小企業(yè)外在優(yōu)勢的分析...........................................................................................................6六、市場經(jīng)濟(jì)下中小企業(yè)經(jīng)營戰(zhàn)略的特點(diǎn).................................

8、.....71.長期性................................................................................................................................................72.全局性與抗?fàn)幮?......................................................

9、.......................................................................73.風(fēng)險(xiǎn)性...............................................................................................................................................

10、.8七、中小型企業(yè)現(xiàn)階段經(jīng)營戰(zhàn)略的主要問題....................................81.戰(zhàn)略管理意識(shí)薄弱.........................................................................................................................82.由于受環(huán)境制約不能進(jìn)行合理定位.............

11、............................................................................9八、促進(jìn)中小企業(yè)經(jīng)營戰(zhàn)略水平提高的主要措施................................91.利用自身特點(diǎn)盡快將企業(yè)向國家倡導(dǎo)的產(chǎn)業(yè)方向轉(zhuǎn)型....................................................92.建立品牌效應(yīng)，做屬

12、于自己的品牌.......................................................................................93.以支柱產(chǎn)業(yè)為依托，積極發(fā)展新技術(shù)，拓寬產(chǎn)業(yè)鏈.......................................................104.選擇適合企業(yè)的經(jīng)營戰(zhàn)略模式..............................

13、..................................................................105、提高對外交流水平，實(shí)施“引進(jìn)來”和“走出去”.....................................................11九、結(jié)論.................................................................11參考