力與美健身俱樂部創(chuàng)業(yè)計劃書

1、力與美健身俱樂部創(chuàng)業(yè)計劃書力與美健身俱樂部創(chuàng)業(yè)計劃書2四、策略規(guī)劃......................................................................................................10(一)短期策略............................................................................

2、........................10（二）長期策略....................................................................................................11（三）競爭性推銷策略...........................................................................

3、.............11五、總體的宣傳攻勢..........................................................................................12六、項目的應變計劃..........................................................................................12第四章

4、市場分析與競爭分析..........................................................................13一、市場機會......................................................................................................13二、可行性分析..................

5、................................................................................13三、市場定位與目標客戶..................................................................................14四、市場預測.....................................

6、.................................................................14（一）調查對象....................................................................................................16（二）構成情況簡介...................................

7、.........................................................16（三）調查結果分析............................................................................................16五、競爭性分析...................................................

8、...............................................22（一）地理位置....................................................................................................22（二）硬件設施.......................................................

9、.............................................22（三）教練員的選擇............................................................................................22（四）宣傳.................................................................

10、...........................................23第五章財務分析..............................................................................................24一、投資分析..................................................................

11、....................................24（一）資本結構....................................................................................................24（二）資金來源與運用...............................................................

12、.........................24二、費用預算......................................................................................................24三、日常費用.............................................................................

13、.........................25(二)預計利潤表及利潤分配表........................................................................27第六章資本退出與結論..................................................................................31第七章企業(yè)的愿景...

14、.......................................................................................32一、俱樂部發(fā)展戰(zhàn)略..........................................................................................32二、發(fā)展戰(zhàn)略規(guī)劃......................

15、........................................................................32附件1：調查問卷...............................................................................................33附件2：力與美健身俱樂部名稱核準書........................