南昌市羽毛球產(chǎn)業(yè)鏈的組成及提升研究

1、I 分 類 號： G8 密級： 公開 學(xué)校代碼： 10414 學(xué)號： 2012190018 專業(yè)學(xué)位碩士研究生學(xué)位論文 專業(yè)學(xué)位碩士研究生學(xué)位論文 南昌市羽毛球產(chǎn)業(yè)鏈的組成及提升研究 南昌市羽毛球產(chǎn)業(yè)鏈的組成及提升研究 A Study on the formation and

2、 improvement of A Study on the formation and improvement of badminton industrial chain in Nanchang badminton industrial chain in Nanchang 朱美娟 朱美娟 院 所：體育學(xué)院 導(dǎo)師姓名： 賀新奇 專業(yè)學(xué)位類別：體育碩士專業(yè)學(xué)位 專業(yè)領(lǐng)域：體育教學(xué) 二○一五年六月 摘

3、 要 III between enterprises, for the purpose of suitable bearing before and after the basis of interlocking relationship and space-time layout, objectively formed value chain organizations. Industry chain is studied by

4、 using the theory of industry economics badminton, from the macro level to grasp the industry, the rapid, healthy development of sports industry has important significance, in order to improve the badminton city industri

5、al chain. Adopts the questionnaire investigation, expert interview method, field survey method, literature data method, mathematical statistics and so on were studied. In-depth investigation and analysis the status of ea

6、ch section of Nanchang city badminton industry chain and its correlation; Conclusions and recommendations are as follows: Conclusion 1: badminton industry chain has the following characteristics: providing badminton rel

7、ated products; In order to realize the value added for the purpose; Inter locking between businesses, before and after the present suitable relations and a certain amount of time and space layout; The formation of the ch

8、ain has the spontaneity and the objectivity. Conclusion 2: based in Nanchang city badminton venue distribution, the majority of small and medium-sized scale, infrastructure is not complete; Extensive marketing means, la

9、ck of planning; Badminton supplies industry scale small, the price is high, product design is less. In the core link, the rapid development of the fitness industry, participate in large crowds, motive diversification, bu

10、t the level of consumption is uneven, professional distribution is relatively concentrated; The competitive performance industry due to the lack of star athletes awareness is not high, market co., LTD. Auxiliary, trainin

11、g market caused by the problem of high level coaches number is not active. Conclusion: 3: Nanchang badminton industry chain structure is loose, correlation degree is insufficient, product concentration degree is low, th

12、e industry form relatively shallow, product line of horizontal linkages Conclusion 4: Nanchang badminton industry chain has a lot of resources are not developed, has not been able to develop some, including publicity, me

13、diation, gaming, rehabilitation, the accessory industry, lead to the value of the whole industry chain benefit smaller, lack of development Conclusion 5: the main cause of Nanchang city badminton industry chain loose is:

14、 social scattered forces, government policy support is not enough. Lead the whole industry chain lack of dominant force, not an authority of overall planning, make the industry development is blind, can't find the ex

15、act direction. According to the results of this investigation and study, this paper puts forward the following Suggestions: internal environmental advantages, make full use of Nanchang city foster strengths and circumve