媒介融合背景下傳統(tǒng)媒體傳播形態(tài)創(chuàng)新研究

1、 II ABSTRACT The continuous progress of science and technology and the new media more into our lives, the people to accept the information more and more diverse ways. People from the past a single read newspapers, listen

2、 to the radio, watch TV, development up to now to set text, picture, sound as one composite media consumption as the main body, the new media become the real life an irresistible trend. Some scholars believe that the new

3、 media development momentum is irresistible, traditional media seems to withdraw from the stage of history. From the practical perspective, the new media will not replace traditional media. Brought new opportunity of new

4、 media to traditional media, traditional media in the new media in the new competitive environment to find their own way of life. The new media environment of competition, the traditional media and new media presents a f

5、usion of the development trend. In the traditional media to play their own advantages to platform with the new media means to enrich themselves; new media production in the content of the traditional media have become de

6、pendent, new media development and extension of traditional media. In the new media environment, the traditional media active role of re-positioning, multivariate innovation actively mode of development, to create “media

7、“ platform becomes an important measure to break the bottleneck of the development of the traditional media. This paper first introduces the concept of traditional media, new media, propagation characteristics and advant

8、ages of traditional media and new media are compared and summarized, trying to find out the traditional media and new media in the contemporary media environment logical relationship between the form and the role of the

9、exchange. Fusion status next to the new media and traditional media analysis, analysis of the “media“ platform to build influence on the interaction between traditional media and new media fusion and their two. Thirdly,

10、through the research of the traditional media and new media in their own unique characteristics and advantages, method and path integration, inheritance and development and other related issues in the process of developm