【9a文】金融產(chǎn)品營銷策劃方案

1、【MeiWei_81 重點借鑒文檔】【MeiWei_81 重點借鑒文檔】金融產(chǎn)品營銷策劃方案 目錄 目錄概要提示···························&#

2、183;·····························（03）先進思想·····

3、3;····································&#

4、183;·············（03）一、策劃目的·····················&#

5、183;·······························（03）二、營銷環(huán)境分析···

6、····································

7、3;·········（03）（一） 、宏觀環(huán)境分析·························

8、;····················（03）（二） 、基金產(chǎn)品 SWOT 分析·············

9、···························（04）1、優(yōu)勢········&#

10、183;····································

11、········（04）2、劣勢···························&#

12、183;·························（06）3、威脅·········

13、3;····································&#

14、183;······（07）4、機會····························

15、3;························（07）（四） 、企業(yè)形象分析··········

16、;···································（09）三、市場面

17、臨的問題分析···································

18、3;········（10）四、市場機會分析··························&#

19、183;······················（11）五、營銷策劃達到的目標···········

20、83;·······························（11）六、營銷策略···

21、83;····································&

22、#183;············（11）（一） 、產(chǎn)品策略·····················

23、3;····························（11）（二） 、渠道策略······&

24、#183;····································

25、;······（14）（三） 、價格策略····························&#

26、183;·····················（15）（四） 、促銷策略·············

27、;····································（16

28、）七、具體推進方案···································&

29、#183;·············（17）(一)、針對不同投資者····················&#

30、183;······················（17）（二） 、針對企業(yè)自身···········

31、83;·································（18）八、費用預(yù)算·

32、83;····································&

33、#183;···············（19）結(jié)束語···················

34、3;····································&#

35、183;··（19）附錄一·································

36、;··························（20）附錄二·········&#

37、183;····································

38、·····················（21）【MeiWei_81 重點借鑒文檔】【MeiWei_81 重點借鑒文檔】案” ，這是一個有效的節(jié)能減排方法。3.經(jīng)濟環(huán)境。目前，世界整體經(jīng)濟形勢仍是較嚴峻的，國際金融危機對世界經(jīng)濟

39、的增長造成巨大威脅，中國的經(jīng)濟也有著重大阻力。但是，國內(nèi)的宏觀經(jīng)濟是呈穩(wěn)定增長趨勢的，資本市場不斷發(fā)展及居民消費結(jié)構(gòu)和理財觀念的轉(zhuǎn)變帶來良好契機，政府對銀行的支持依然強勁。網(wǎng)上交易、鼓勵創(chuàng)業(yè)，這些都對我國經(jīng)濟的發(fā)展起了很大的推動作用。4.競爭環(huán)境。我國加入世貿(mào)組織之后，隨著國際銀行巨頭的涌入，如花旗、匯豐等全球知名的大銀行集團都已經(jīng)在中國開設(shè)了分支機構(gòu)，他們具有良好的信譽、優(yōu)質(zhì)的服務(wù)，這對國內(nèi)的一些銀行造成相當?shù)膲毫ΑＮ覀兊你y行業(yè)必須開

40、辟新的發(fā)展空間，因而在此時我們開始了網(wǎng)上銀行，小額貸款卡，低碳信用卡的發(fā)展之路。5.人口環(huán)境：20RR 年 1 月 16 日，中國互聯(lián)網(wǎng)絡(luò)信息中心(CNNIC)發(fā)布《第29 次中國互聯(lián)網(wǎng)絡(luò)發(fā)展狀況統(tǒng)計報告》 。報告顯示，截至 20RR 年 12 月底，中國網(wǎng)民規(guī)模突破 5 億，達到 5.13 億，全年新增網(wǎng)民 5580 萬報告顯示，中國手機網(wǎng)民規(guī)模達到 3.56 億，同比增長 17.5%。隨著網(wǎng)絡(luò)的普及和廣泛應(yīng)用,網(wǎng)上銀行、支付寶卡通這