宋文官：《電子商務(wù)概論》講義

1、1第一章 電子商務(wù)概述...............................................................................................................................................11.1 電子商務(wù)的內(nèi)涵 .....................................................

2、...................11.1.1 體驗電子商務(wù)...................................................................................................................................11.1.2 電子商務(wù)的概念...........................................

3、....................................................................................31.1.3 電子商務(wù)分類及服務(wù)內(nèi)容...............................................................................................................41.1.4

4、電子商務(wù)的特點...............................................................................................................................51.2 電子商務(wù)的產(chǎn)生背景與發(fā)展過程 ..........................................................61.2.1 以

5、 EDI 為主體的電子商務(wù)階段 ......................................................................................................61.2.2 以 Internet 為主流的電子商務(wù)階段 .........................................................................

6、.......................8第二章 電子商務(wù)技術(shù)基礎(chǔ).....................................................................................................................................102.1Internet 基礎(chǔ)...................................

7、.......................................102.1.1INTERNET 的產(chǎn)生 ..........................................................................................................................102.2 Internet 地址......................

8、...................................................102.2.1 IP 地址 .............................................................................................................................................102.2.2 域名（Dom

9、ain name） ...................................................................................................................112.2.3 認(rèn)識中文域名.................................................................................

10、.................................................122.3 互聯(lián)網(wǎng)的主要功能......................................................................142.3.1E-mail 電子郵件.....................................................................

11、.........................................................142.3.2WWW 服務(wù).......................................................................................................................................142.3.3FTP 文件傳輸

12、..................................................................................................................................152.3.4 郵件列表..............................................................................

13、............................................................152.3.5 新聞組..............................................................................................................................................162.3.6

14、 遠(yuǎn)程登錄 Telnet...............................................................................................................................162.3.7 電子公告牌 BBS ...............................................................

15、..............................................................162.3.8 搜索服務(wù)..........................................................................................................................................16第三章 電子

16、商務(wù)支付結(jié)算.....................................................................................................................................173.1 電子貨幣.......................................................................

17、.......173.2 網(wǎng)絡(luò)銀行..............................................................................173.2.1 網(wǎng)絡(luò)銀行的含義..............................................................................................................

18、................173. 2. 2 網(wǎng)絡(luò)銀行的功能............................................................................................................................173.2.3 網(wǎng)絡(luò)銀行的特征................................................

19、..............................................................................183.2.4 網(wǎng)絡(luò)銀行產(chǎn)生的客觀基礎(chǔ)..............................................................................................................183.2.5 網(wǎng)上銀行的

20、風(fēng)險控制......................................................................................................................183.2.6 網(wǎng)上銀行的競爭策略.................................................................................

21、.....................................183.3 網(wǎng)上支付..............................................................................193.3.1 網(wǎng)上電子支付概述...............................................................................

22、...........................................193.3.2 信用卡..............................................................................................................................................19第四章 電子商務(wù)安全............

23、.................................................................................................................................214.1 電子商務(wù)系統(tǒng)安全......................................................................214.1.1

24、 概述..................................................................................................................................................214.1.2 電子商務(wù)安全需求.......................................................

25、...................................................................214.1.3 電子商務(wù)安全措施..........................................................................................................................214.2 信息加密.....

26、.........................................................................224.2.1 數(shù)字加密技術(shù)..................................................................................................................................224

27、.2.2 消息摘要和數(shù)字簽名......................................................................................................................254.2.3 數(shù)字時間戳...........................................................................

28、..........................................................2737.3 網(wǎng)上交易及店面維護(hù).........................................................................................................................54第八章 電子商務(wù)法律法規(guī)...........

29、..........................................................................................................................558.1 電子商務(wù)的特殊法律問題在于....................................................558.2 電子簽名法律...............

30、...................................................558.3 電子合同法....................................................................568.4 域名的法律保護(hù)................................................................56第九章 企業(yè)電子商務(wù)應(yīng)

31、用.....................................................................................................................................589.1 流通業(yè)的電子商務(wù)..............................................................589.2 工業(yè)電子

32、商務(wù)應(yīng)用..............................................................589.3 信息服務(wù)業(yè)電子商務(wù)應(yīng)用........................................................59第十章 移動商務(wù).......................................................................

33、..............................................................................6010.1 移動廣告.....................................................................6010.2 移動搜索引擎.................................................

34、................6010.3 移動錢包.....................................................................6210.4 移動客戶關(guān)系管理.............................................................6210.5 移動營銷.....................................

35、................................6311 客戶關(guān)系管理(CRM) .........................................................................................................................................6511.1 客戶關(guān)系管理概述...................

36、..........................................6511.2 案例：.......................................................................6611.3 客戶關(guān)系管理的理論基礎(chǔ).......................................................7011.4 客戶關(guān)系管理軟件系統(tǒng).......