mba論文內容平臺類網站用戶閱讀偏好研究pdf

1、 北 京 印 刷 學 院 碩 士 學 位 論 文傳 播 學 專 業(yè)二 ○ 一 三 屆王 亞 平中圖分類號： 密級： 碩士學位論文 內容平臺類網站 內容平臺類網站 用戶閱讀偏好研究 用戶閱讀偏好研究 Study on the Users' Reading Preferences on Content Platform Websites 專 業(yè)： 傳播學 研 究 生： 王亞平 指導教師： 張志林教授、黃孝章副教授 二〇一三

2、年十月 II ABSTRACT With the development of Internet technology and the arrival of the information age, this will lead to the changes sweeping the social, political, economic, and all aspects of our lives. To spread the cult

3、ure is the most important task of the publishing industry, and digital publishing has become new keywords to the publishing industry. Publishing industry website become increasingly prominent as a content platform. But d

4、ue to the short history of the development, understanding is not deep enough and other reasons, the site platform role is far from being the greatest degree of play. On the other hand, with the emergence of new media, co

5、mputers, mobile phones, handheld readers, tablet PCs, etc. are gradually replacing the traditional reading, for their highly interactive features, and become a national reading way. I believe that there should be a po

6、sitive interactive relationship between the website construction of publishing industry platform and preferences of the user to read. On the one hand, the well-built publishing industry website platform is not only attra

7、ctive to users, but also appropriate to guide the user to read the good contents which will improve the quality of citizens. The other hand, through good interaction mechanism, the publishing industry platform website re

8、ceives timely feedback from the user and understands the needs of the user, thereby provide the desired content. After feedback and reconstruction, harmony between the contents of the website of the publishing industry p

9、latform and users’ needs will be built and the website of the publishing industry platform will be able to play the biggest role. This paper will analysis users’ reading preferences on the basis of the development of the

10、 content platform website, user is taken as the starting point to analyze the user's reading preferences, and then analysis what kind of services they can provide. Ultimately, make a further proposal for construction