mba論文民族地區(qū)品牌創(chuàng)建探討——以內(nèi)蒙古及廣西為例pdf

1、中南民族大學(xué)碩士學(xué)位論文民族地區(qū)品牌創(chuàng)建探討--以內(nèi)蒙古及廣西為例姓名：王露申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：中國(guó)少數(shù)民族經(jīng)濟(jì)指導(dǎo)教師：田孟清2011-04民族地區(qū)品牌創(chuàng)建探討——以內(nèi)蒙古及廣西為例 IIAbstract With the development of the economy, the world has entered international competition of the era, the brand plays i

2、ncreasingly important role, which is a country's comprehensive national strength and economic power concentrated expression. In a sense, the rise of a country's economic development and growth process is the proc

3、ess of national brands. The current international market of excess production capacity is already in the state, all open market economies, to varying degrees into a buyer's market, market competitive environment, the

4、 means compared with the past, great changes have taken place. In this new context, the primary means of winning is no longer simply to compete with the product itself, but also brand competition. Can be said that the fu

5、ture international competition will be the main form of brand competition, brand strategy will be advantages of competition in the market edge to succeed。 Relative to the rapid development of the eastern region, the ethn

6、ic minority areas the economy is still lagging behind. The economy is relatively backward in terms of minority areas, low level of economic development of the brand, including social factors, cultural factors, economic f

7、actors such conditions. How minority areas and preferential policies based on their own advantages to develop and grow in the region such as the brand, is a question worth exploring. Accelerate the development of regiona

8、l economy is not only the ethnic minority people out of poverty the top priority to accelerate, it is expanding domestic demand, the inherent need for social stability. Areas and rely on national resources, the developme

9、nt of brand economy of the entire national economic development in areas of goods, is the national economic, social, and environmental development of the only way. This paper analyzes the economic development of regional

10、 brand national status, advantages and problems that the national economic deficiencies, and acquired in development is relatively slow, but it also shows that the brand economy in the minority areas can make a big fuss