基于垂直搜索引擎的旅行社網(wǎng)絡(luò)營銷.pdf

1、青島大學(xué)碩士學(xué)位論文基于垂直搜索引擎的旅行社網(wǎng)絡(luò)營銷姓名：崔詩遠(yuǎn)申請學(xué)位級別：碩士專業(yè)：旅游管理指導(dǎo)教師：肖江南20090606AbstractVerticalSearchEngineisanewconceptionofsearchtechnologies，whichisfortheexistingsearchenginebeunabletomeetsearchpersonalizedneedsofusersandInformation

2、DissymmetryonthenetTobecharacteristicof“special”，“accurate’’and“close”ithasbecomeoneofthemostimportantNetworkMarketingchannels，stressesthecenterofindividuals，searchesinformationatthebackgroundofallindustryandsatisfytheco

3、nsumerindividuationneed，breakingthebottleneckoftheunableclassedconsumeronthelineBasedonsummarizingpreviousstudies，thepaperpresentsaentireandsystemanalysisofVerticalSearchEngineMarketingontheline，asfollowasthreeperspectiv

4、e，thatistosaythetechnologybasis，themainmodel，andthecorethoughtAtthesametime，theauthorhasputforwardselfviewWiththecomparisonbetweenCommonSearchEnginenetMarketingandVerticalSearchEnginenet—marketingwethinkthattheVerticalSe

5、archEnginenetmarketingenrichessomenetmarketingtheories，andgivessomeimportantguidetomodelsoftourismenterprises’net。marketinginmodemOnthebasisofmaturitymodelsofsearchmarketing，andwiththethoughtofTourismSearchEngine，thearti

6、cleconcludesthatthemodeloftourismenterprises’netmarketingbasedonTourismSearchEngineisconsistofthepreparesystemoftourismenterprises’netmarketingbasedonTourismSearchEngine，theputtingmethodintopracticesystemoftourismenterpr

7、ises’netmarketingbasedonTourismSearchEngine，andthesupportingsystemoftourismenterprises’netmarketingbasedonVerticalSearchEngineAccordingtothesearchdemandofsearchusersontheline，theauthorthoughtthatpresentnetmarketingmayben

8、eedbuildanewmodel，specialfieldandsearchingThepaperdiscusscharacteristic，meritandchallengeofnewnetmarketingbringoutthenewconceptofthefourthmanagementpartyforthedevelopmentofthemodelofVerticalSearchEngineMarketingAtthesame

9、time，theauthormakeNetworkMarketingbasedonthesiteofwwwchinaeverycomtakingXtourismagencyasanexample，andsuggestforsomequestionsinpracticeKeywords：VerticalSearchEngine，CommonSearchEngine，TourismNetworkMarketing，NetworkMarket