4544.地方紙媒新聞客戶端發(fā)展問題與對策——以勁彪新聞為例

1、分類號UDc密級公開舅毋廬夕擎碩士研究生學位論文地方紙媒新聞客戶端發(fā)展問題與對策——以勁彪新聞為例申請人：學號：培養(yǎng)單位：學科專業(yè)：研究方向：指導教師：完成日期：呂璐2130774新聞傳播學院新聞學新聞傳播理論與實務趙紅艷副教授2016年3月21日黑龍江大學碩士學位論文AbstractIntheeraofmobileintemetwiththeWIFIcoveragedevelopedandqualitypromoted，thepric

2、eofsmartphones，Ipadandmobiledevicesdeclining，andusertimefragmentatedanddetailed，newsAPPhasbecomeoneofthemostimportantwaysofobtainingnewsandinformationTheportalsitesasSohu，Netease，Sina，andTencenthavegrabbedopportunities，w

3、hichputforwardtheirownnewsAPETheyhaveoccupiedover100millionusersandmassmarketshare，withtheAPPsquick，convenient，free，contentrichupdatedtimelyandinteractiveTraditionalmediaespeciallynewspapershavebeenrunninghard，whicharefa

4、cedwithdownwardtrends，lossofadvertisingrevenue，subscribersandelites，andlaunchedtheirnewsAPPtesisttheimpactofnewmediaTherefore，newsAPPhasbecomeanewbattlefieldwithwhichtraditionalmediaandportalsitescompeteHowever，thenewsAP

5、Pfromtraditionalmediahaveperformedpoorlyinthefieldofcontentoperation，profitmodelanduserinteractionIntermsoffiercecompetitionandoperationpressure，thenewsAPPsarenowinadilemmaTobreakthroughit，thenewsAPPshouldchangetheiroper

6、atingpatterns，focusonoriginalcontenttoattractusers，andincreaseinteractionwithusersandvalueneedsandthinkingAndthentheycouldobtainadvertisementrevenueandimplementuserpaymodelBasedonJinbiaonewsAPPfromHeilongiiangPressGroup，

7、thisarticlehasanalyzedproblemsandsolutionofnewsAPPofregionalnewspapertoprovidetemplateforthenewsAPPoperatingoftraditionalmediainthefutureKeywords：RegionalNewspaper；NewsAPP；ContentOperation；ProfitModel；UserInteraction—I【一