冠嘉汽車用品公司分銷渠道研究.pdf

1、分類號UDC密級工商管理碩士學(xué)位論文y98j323冠嘉汽車用品公司分銷渠道研究蔣亞瑾研究方向直揚營銷友回一——指導(dǎo)教師圈源進虹一——論文答辯日期2壁壁壘生魚旦魚目學(xué)位授予日期答辯委員會主席延洼熬援論文評閱人銎戈盤熬援劍耀室副熬援一RESEARCHOFGUANJIADISTRIBUTIoNCHANNELABSTRACTDistributionch秈elisoneofthemostimportantfhctorsfortIledeVelop

2、mentOfenterprises，andalsothemostValuabledistributionassetsofen協(xié)prisesTheintemalaIldextemalenVironrnentsthathaVeinnuencesonthemallagementaIlddevelopmentofthedistributionch秈elareinconstaJltchallgenowOnIybytheconfbrnlityofd

3、istributionchannelcanitsvitalitybeensuredBasedonthematerialcollectingandmarketingsurveying，thethesisa11alyzedtheintemalaIldextemalenvim帥entandcharulelmembersofthedistributionchannelofGUANJIAbythemethodsandtheo“esofdistri

4、butionandeconomicsThisthesissummarizedsomeproblemsaboutthemanagementofdist“bution，incentivesystemaJldinfonnationcommunicationandsoonintheGUANJIAdistributionch鋤e1AndbasedonthesetheconfomlityplanandadvicetotheGUAN兒Adistrib

5、utionchannelwereconsnuctedThewholethesisconsistsofseVenpartsAtthebegiIming，thepapergivesabriefintroductiontothebackgrounda11dreviewstherelatedtheoriesa11dlatestresearchofthisareaThereaRer，thetheorya11dconceptofdistributi

6、onchannelmanagememisexplainedspecincallyatthenextpanAtthethirdpan，thep印er鋤aIyzespresentdistributionchannelofGUANJIAandnngerouttheissuesinitThen，thepaperanalyzedtheenVimnrnentofthedistributionchamlelofGUANJIAAtmefifmandth

7、esixthpartthep印ermakessuggestionsofdistributionchanneldesigllingaIldmanagementofGUANJIAAtlastthep印erintroducesch鋤elconnictsTheresearchworkisthefirstonethatcombinestheoreticwithpractice，itisimportanttodevelopthedistributi