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1、本科畢業(yè)設(shè)計(jì)(論文)外文翻譯原文:原文:AStudyonContentManagementStyleofCpateBlogsBlogwasusedfpublishingonlinejournalwhenitwasfirstintroduced.Personalbloggersuseblogfpersonalexpressioncommunication.Nardietal.discoveredfivemajmotivationsfblo
2、gging:documentingone’slifeprovidingcommentaryopinionsexpressingdeeplyfeltemotionsarticulatingideasthroughwritingfmingmaintainingcommunityfums.Blogginghasalsobeenusedalotasaknowledgemanagementtool.Expertsinaparticularfiel
3、dcanusetheirblogstopublishdistributetheiracquiredknowledgeaboutthesubjectareaPeoplewhoreadsuchblogscaninteractwiththeexpertsmaketheirownvoiceheardbyleavingcommentsasreviewers.Otherthanpersonaluseblogscanbecreatedmaintain
4、edbymultipleauthswithinawkplaceateamafamilyasacomputermediatedcommunicationtool.Cpateblogisanexampleinthiscategy.Fredrikdefinedcpateblogas“ablogpublishedbywiththesupptofanganizationtoreachthatganizationsgoals.Inexternalc
5、ommunicationsthepotentialbenefitsincludestrengthenedrelationshipswithimptanttargetgroupsthepositioningofthepublishingganization(individualswithinit)asindustryexperts.Internallyblogsaregenerallyreferredtoastoolsfcollabati
6、onknowledgemanagement.”EarlypractitionersincpateblogincludeMicrosoftSunMicrosystemsSAPdevelopersacleMacromediaetc.Althoughpeopleexpertbyofferingdomainknowledge.Secondcpateblogscanserveasanextramediafadvertisementpurpose.
7、Newproductnewfeaturescanbeannouncedthroughblogposts.Thirdcpateblogcanserveasadirectcommunicationchanneltocustomers.Itcanactreallyquicklywhenunpredictableeventhappens.What’smeimptantitisatwowaycommunicationchannelinthatcu
8、stomerscanspeakupbyleavingcomments.Theemployeesareblogauthsthecustomersarecommentats.Fourthacommunitycomposedofenthusiasticcustomerswouldbebuiltupascpateblogdevelops.Ingeneralfmostcompaniesthatlaunchcpateblogsblogprovide
9、sawaytoenablecpationtotalkdirectlywiththeircustomerswithahumanfacevoiceratherthan“hollowflatliterallyinhuman”toonlineaudiences.Customersarethenconnectedwiththecompanyinapersonalizedimmediateway.Otherthanthefourbusinessre
10、asonsabovecpateblogsareusedfmepracticalpurposessuchasoptimizingsearchengineranking.Becausethecurrentpopularsearchengineslikegoogleyahoousuallygivehighcreditstoconstantlyupdatedlinkrichwebpageslikeblogposts.Smallbusinessc
11、anuseblogasatooltomakeitselfvisibleamongnumeroussearchresults.9cpateblogsitesweremonitedfonemonthfromJune1sttoJune31st2006.Sundarreptedalistoftop10cpateblogsbasedonthenumberofinboundlinksprovidedbytechnati.9outofthetop10
12、cpateblogswerechoseninourstudy(Theonewedon’tincludeinthisstudyisanaggregationofpersonalemployeeblogs).Amongthese9companiesthereare3searchengines(GoogleYahoo!Search)1softwaremanufactures(Sunbeltsoftware)2onlinemedialearni
13、ngcompanies(TheottergroupO’ReillyRader)1automaker(GMfastlane)1onlinemanagementconsultancy(TomPeters)1smallbusinesscompany(Englishcut).Atotalnumberof262blogentriesfromthe9cpateblogsiteswereanalyzed.Feachblogentryinfmation
14、aboutauthtopicpostinglengthisrecded.Contentanalysiswasconductedtodecidethecontentcategyoftheblogentry.Feachcpateblogbasicinfmationabouteveryblogpostduringthewholemonthwasrecded.Basicinfmationincludespostingdateauthshipnu
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