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1、畢業(yè)論畢業(yè)論文（文（設計設計）外文翻）外文翻譯題目：連鎖經營運行模式研究一、外文原文標題：Effectivefranchisemanagement原文：Thisarticletriestoaddresssomeoftheissuesmanagersfaceinfranchisesystemstheuseofhightechsystemsmarketing.Usingthesetwotoolsinthebestwaypossibleiso

2、fgreatimptancetofranchiseesfranchiss.Boththeadvantagesshtcomingsoftheseaspectsarediscussed.Theimptanceofsuchanexaminationcomesfromthefactthatthesetoolscouldbeofveryhighvalueifappliedappropriatelyharmfulifmisapplied.Somee

3、xamplesoffranchisesystemsthathavebeeninvolvedintheseaspectsarediscussedtoshowthetwosidednatureoftheapplicationofthem.Franchisingisoneofthemostpopularsuccessfulstrategiesfbusinessestoenternewmarketsexpoperations.Franchisi

4、ngenablesthefranchistoenteranewmarketwithverylowrisksinitialinvestment.Franchisingsystemsarefacingnewchallengeseverydaysuchas:legalissuesmarketingcampaignsfranchiseefranchisrelationshipuseofhightechsystemsetc.Theultimate

5、goalfboththesidesofafranchisesystemistofattenthebottomline–maximizeprofits.Introductionofnewtechnologieshasbroughttheattentionofpeopleinfranchisingtheopptunitieshizonssuchtechnologiescouldopen.Lateronthearticlewilltakeab

6、rieflookatthenewhightechsystemswhattheydohowtheycouldbeveryvaluabletoanyfranchise.Finallythearticleexaminesthewayfranchisesystemsdesigntheirmarketingcampaigns.Technologyisadvancingeverydayofferingbusinessessomesystemstoo

7、lsthatincreaseefficiencyproductivity.BusinesseshavebeenmakinguseofintrastheIntersalesinventysoftwaredatatransfmationsystems.Franchisesystemscanboostuptheirsalesefficienciesqualityofcommunicationprofitabilitybyintegrating

8、thesetoolswiththeirbusinesses.Somefranchisesystemshavebeenapplyingutilizingthetoolssystemsavailablehaveenjoyedhigherqualityincommunicationhigherproductivities.Likeeverythingelsetheattractmanymepeoplebemuchmeexposed.Thisw

9、ayofattractingfranchiseeswillsavethefranchisstimeefftmostimptantlymoney.AccdingtoMr.JerryWilkersonheadoftheheadhunterfirmthecostofsendingrepresentativestoafranchiseexhibitionrangesfrom$15000to$20000(SwannC.2001).Asaresul

10、tofthelowercostofusingthewebtocontractmefranchiseesfewerfranchissaregoingtofranchiseexhibitions.Nowprospectivefranchiseescanvisitthewebofthefranchislearnabouttherequirementsevenapply.Thiswayofgeneratingtheleadstheiremplo

11、yeegivesevenmeroomtocutcostbyeliminatingsubstantiallyreducingtheneedfpeopledirectlyinteractingwithprospectivefranchiseesonthephonethroughmeetings.ThedegreeofuseoftheInterbyfranchisesystemsvarydependingontheindustrycapabi

12、litiessomeothervariables.SomefranchiseeshavefurtheredtheiruseoftheIntertoposttheirtrainingprogrammeswhichareeasilyaccessedbyfranchiseestheiremployees.Anotheruseistoprovideinfmationsuchastheclosestbranchtothecustomerconta

13、ctnumberspricesmenus.Thisisanothertoolthatfranchisesystemsuseextensively.Itgivesthefranchiseesthechancetocommunicatewitheachotherwiththefranchis.AccdingtotheInternationalFranchiseAssociation(IFA)theintraisthemostbasichig

14、htechtoolusedbyfranchisesystemstheonethatbothfranchissfranchiseesvaluethemost.Franchissuseintrastoeducatetheirfranchiseesprovidetheirtrainingprogrammes.FexampleMr.O’RouketheCEOofSmoothiePJ’ssaysthattheirintracontainsreci

15、pesguidelinesoperationalprocedureslinkstovendssuppliersetc.AnothertoolthatisgettingmepopularisthePointofSale(POS)systems.AdvancedPOSsystemscantrackcustomerpurchaseskeepingwatchinglevelsofinventyreptfranchiseesalestothefr

16、anchisinstantly.Somesystemscanevencalculatecostincludinglabourcostgivebothfranchiseefranchisthebottomlineresult.ThesesystemsareefficienttoanextentthatMr.RecknaglefromBlimpiedescribesthemas“l(fā)ittlebrain”.Theinfmationtheseh

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