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1、畢業(yè)論畢業(yè)論文（文（設計設計）外文翻）外文翻譯題目：論客戶關系管理在市場營銷中的運用一、外文原文標題：CustomerBrLoyalty原文：AbstractWiththeappearanceofdeceptivesalespocustomercarecrookedpromotionkeepingloyalcustomersbecomesevenmedifficult.Eventhoughpursuingconsumerreliabil

2、itycoststimeefftitisreallythemostvaluableassetofasuccessfulcompany.Keywds:CustomercareBrCustomerloyaltyBrloyalty1.BackgroundinfmationofcustomerbrloyaltySincethewldisaglobalmarketingnowcompetitionamongdiversecpationshasbe

3、comemedrastic.Indertoseizeholdoftheadvantagedpositioninthemarketplaceamassofmarketingspecialistswkoutmultifariousstrategiestoinsuretheirtriumphfalongtime.Amongtheseadvancedstrategiesdevelopingmaintainingcustomerbrloyalty

4、isconsideredtobeapreferableoptionbymemeentrepreneurs.Neverthelesstherearestilllotsofpeoplewhorefusetoattempttothistechnique.Theyassertthatitisimpossibletoachievetheidealtargetespeciallyinthedevelopedmarketingeconomy.Onec

5、anclearlyseethateventhoughpursuingconsumerreliabilitycoststimeefftitisreallythemostvaluableassetofasuccessfulcompany.1.1ThedefinitionofbrloyaltyBrloyaltyisdefinedaskeepingpreferabletoaspecificproductservice(BBusinessDict

6、ionary).Torephraseitfaithfulpurchaserstrendtopaymoneyfthesamebrofmerchisespeakhighlyofitsvalues.What’metheybelievethattheirchoiceisbetterthanothers.1.2ThedevelopmentoftheconceptThenotionofpurchasertrustwthinesscamethroug

7、halongtimechangeda2.2CutdowncostsThisstrategymayfacilitatevendsexpendlessbutattainutmostmoneyinthemarketing.ThewkofReichheld(2000qtdinBanasiewicz)revealsthatsellershavetowasteasmuchasfourtimesmoneytoattractnewclientsthan

8、tocontinuetheloyalcustomer.Onaccountofthistheauthturnedtoaperfectstatistictoprovethiscontention.Hegoesontoindicatethatfanindividualcustomeryouhavetojustspend5percentofwealthfkeepinghisloyaltyalternativelyyouwillreceive75

9、%ofprofitsthathewillbringin.Itcanbecomprehendedasacquiringnewpurchasersexpendmemoneytoadvertisinggiveawayindustrydiscount.2.3LesssensitivetopriceTypicalloyalpurchasersarelesssensitivetoprice.Becauseofthiswhenaproductmark

10、uptheywon’tlessenthequantityoftheybuy.ItistheviewofReilly(2008)thatloyalcustomersdeemtheassessmentoftheproduct.Asaconsequencetheystrongbelievetheirchoices.Inthatcasetheytrendtocenterlessontheprice.2.4Bringinnewpotentialf

11、aithfulconsumersThepotentialbenefitthattheloyalcustomersareabletoaddisthattheymaybringinmenewconsumers.Atthesametimethesepotentialconsumersarealsopossibletobecomethefutureloyalcustomers.Agoodexampleofthisisthatwhenonerep

12、eatedlybuythesamebrcosmeticconsideritconvenienttousehewillrecommendittohisclassmatesgirlfriend.Hencethereisnowonderthatpeoplearoundalwaysownthesamebrofclothesaswellasothercommodity.Incontrastifpeoplearoundmecomplainthepo

13、qualityofabrtomefrequentlyIwon’tthinkofowningitaswell.2.5BenefitinglobalmarketplaceMostofallintheglobaleconomyclientbrdependabilitystsoutasanimptantcompetitiveweapon.Kust(2008p.24)crectlyarguesthatthewldhasswitchedintoag

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