[雙語翻譯]移動支付外文翻譯—探索采用移動支付的消費者決策過程：定性研究

1、字?jǐn)?shù)：英文 字?jǐn)?shù)：英文 3993 3993 單詞， 單詞，21736 21736 字符；中文 字符；中文 6929 6929 漢字 漢字出處： 出處：Bhimasta Bhimasta A, A, Suprapto Suprapto B. B. Exploring Exploring Consumer Consumer Decision-Making Decision-Making Processes Processes regardi

2、ng regarding the the Adoption Adoption of of Mobile Mobile Payments: Payments: A Qualitative Qualitative Study[J].Journal Study[J].Journal of of Management Management and and Marketing Marketing Review.2017,2(3):108-115

3、Review.2017,2(3):108-115外文文獻(xiàn)： 外文文獻(xiàn)： Exploring Consumer Decision-making Processes Regarding the Adoption of Mobile Payments: A Qualitative StudyAbstract Objective–The main objective of this study is to gain deeper unders

4、tanding on the decision-making process of how and why consumers are adopting mobile payment in Indonesia.Methodology/Technique–The study was a qualitative study that included an experiment to the research design. A total

5、 of six young people were voluntarily participated in the study. Our finding provides explanation of salient factors that might drive or hinder the adoption in five different stages of innovation-diffusion process.Findin

6、gs–Overall, our finding indicated that the attractiveness of rewards was an intriguing factor that greatly influences consumer decision whether to use mobile payment or not.Novelty–The uniqueness of our study lies on the

7、 use of innovative approaches to address the mobile payment adoption issues from different perspective than prior literatures.Type of Paper: Empirical.have produced similar findings, therefore, failing to propose innovat

8、ive investigations (Dahlberg, Guo & Ondrus, 2015). Hence, there is a need for innovation in the study of the adoption of mobile payment services.The main objective of this study is to investigate the decision-making

9、processes regarded how and why consumers adopt mobile payment services in Indonesia. Unlike other prior qualitative studies, this study will also include the use of an experiment. The results will reveal the salient fact

10、ors influencing consumers’ decision-making processes when adopting mobile payment services in five different stages of innovation- diffusion processes (Rogers, 2003). By doing so, this study will theoretically contribute

11、 to the present understanding of the adoption of mobile payment services, particularly in developing countries, and expand the diversity of existing literature in the mobile payment area. The study may also provide pract

12、ical guidance for mobile payment providers in developing countries in general and mobile payment providers in Indonesia in particular.An overview of previous qualitative studies on the adoption of mobile payment services

13、 as well as mobile banking services will be followed by the research methodology. Next, the findings of this study will be presented. The study concludes with a discussion of the implications of the findings. Finally, th

14、e conclusion will highlight limitations and suggestions for future research.2.Literature ReviewThis study adopts a wider scope in the search of literature by examining both the adoption of mobile payment services as well

15、 as other forms of mobile banking. In this study, the literature examined is limited to qualitative studies researching the consumers’ perspective, rather than examining those studies that focus on the retailer’s perspec