[雙語翻譯]跨境電商外文翻譯—跨境電子商務(wù)物流供應(yīng)鏈（原文）

1、See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/315668026Supply Chains of Cross-Border e-CommerceChapter · April 2017DOI: 10.1007/978-3-319-56660-3_16CIT

2、ATIONS0READS441 author:Some of the authors of this publication are also working on these related projects:Value network creation in e-commerce in terms of logistics and marketing View projectConcluder View projectArkadiu

3、sz KawaPoznan University of Economics103 PUBLICATIONS 153 CITATIONS SEE PROFILEAll content following this page was uploaded by Arkadiusz Kawa on 28 March 2017.The user has requested enhancement of the downloaded file

4、. All in-text references underlined in blue are added to the original documentand are linked to publications on ResearchGate, letting you access and read them immediately.on the choice of the company that will deliver th

5、e goods, either. The delivery of the goods is most frequently performed by CEP (courier, express and postal) companies. Additionally, more and more attention has recently been paid to expanding business activities beyon

6、d the borders of a single country. Sellers look for new buyers abroad, while customers want to have a greater choice of suppliers. A trend in e- commerce arises, then, which is defined as cross-border trade. It is parti

7、cularly evident in the countries of the European Union. It is based on selling products to customers who are located in another country. However, it is related to several problems, such as a high cost and long deliver

8、y time, language barriers, different legal regulations and taxes, etc. [8]. The high cost and long delivery time are, in turn, associated with the aforementioned problem of the last mile, but also with the problem of

9、 the relatively small flow of goods between countries which is realized by a single CEP operator. So the economies of scale do not take place yet. Therefore, there is a real need to offer e-commerce to retailers and to

10、, indirectly, recommend comprehensive services to their customers, which would include, on the one hand, logistics services in Europe, and, on the other hand, full information on the quality of the service. The aim of

11、this article is to develop a model of an intermediary facilitating cooperation between online shops dealing with cross-border trade. This model is expected to contribute to cost reduction and acceleration of the deliver

12、y of goods ordered abroad via the Internet. The structure of the article is as follows. Section 2 describes the electronic cross-border trade in Europe. Section 3 presents logistical problems in e-commerce. Section 4 p

13、roposes the above-mentioned model. Section 5 summarizes the article and points to future directions of the research. 2 Cross-border e-commerce in Europe Currently, e-commerce can be divided into several trends in the

14、field of logistics, which will determine further development of the CEP industry. These are: reverse logistics, same-day delivery, development of new models of cooperation in logistics (dropshipping, fulfillment, one-

15、stop e-commerce), broker services and cross-border transport [7]. This article focuses on the latter trend. Cross-border e-commerce still has a relatively small share in the whole market of e-commerce. In 2014, approx.

16、15% of the EU inhabitants made a purchase from sellers from a different country. This represents an increase in the share of this type of trade by 25% compared to the previous year. Not everywhere, however, is cross- b

17、order e-commerce equally developed. For example, in 2014 only 4% of Poles made a purchase on the Internet from a seller located in another country, which placed Poland on the penultimate place in the European Union. Mo

18、st foreign shopping is done by Luxembourgers (65%) and Austrians (40%), and the least by Romanians (1%). The EU average is 15% [1]. The total value of the commodity circulation in e-commerce within individual countrie